Welcome to episode 053 of the Green & Healthy Places podcast, in which we explore the themes of sustainability and wellbeing in real estate and hospitality today.

This week i’m in my home town of Barcelona, Spain talking to health and fitness entrepreneur Martin Ebner.

Martin is the Founder of Ebylife Personal Training and Fitness Solutions that include diet plans, training programs and what is now a fairly dominant Google ranking in Barcelona’s fitness scene.

We discuss:

• what needs to happen to activate a fitness facility in an office or residential development in order to extract full value from it
• the importance of being in a state of receptivity to start and stick to a new fitness program
• intrinsic vs extrinsic motivation factors
• real estate developers building gyms vs occupant demand for physical activity
• automaticity and setting medium to long-term physical activity goals
• aiming for physical activity as an enjoyable experience
• solo physical activity vs accompanied or led physical activity
• sustainable physical activity in the medium-term
• psychographic profiles in physical activity
• group fitness as a motivator for physical activity?
• adjusting physical activity programs for fitness levels