Tye Tyler (Shock The Fox)shares his journey from the corporate world slinging cell phones to becoming a full time guitar builder. He discusses his background in woodworking and how he got into building guitars. We also go over the importance of sharing the process of guitar building and engaging with folks in a genuine way. He also talks about the joy of opening a guitar and the satisfaction of building for others.
This is a banger of an episode, and you really should check out Tye's work on his webiste HERE: https://shockthefox.com/
Takeaways

Sharing the process of guitar building can engage customers and create a deeper connection.

Trusting the builder's creativity and giving them freedom can lead to a more exciting and satisfying final product.

The joy of receiving a custom guitar is like experiencing Christmas morning as an adult.

Innovative approaches and attention to detail can set a guitar builder apart and create a unique product.


Chapters
00:00
Technical difficulties
01:00
Introduction and background
03:02
From Oil City to the corporate world
04:22
Transition to woodworking and guitar building
05:46
Bartering for guitars
07:15
Transition from corporate world to guitar building
08:14
Building guitars and the quest for expertise
09:37
Sharing the process of guitar building
11:25
The joy of opening a guitar
20:05
The satisfaction of building for others
22:24
Telling the story of the build
23:21
The fascination with the guitar building process
25:38
The importance of engagement and storytelling
27:07
The excitement of receiving a custom guitar
29:17
Trusting the builder's decisions
30:48
The uniqueness of Tye Tyler's guitar building
36:17
Innovative approaches in guitar building
37:24
Attention to detail in guitar building
37:54
Attention to Detail in Guitar Building
39:00
Neck Resets and Guitar Modifications
42:29
Customizing Guitars and Personal Projects
44:06
Critiquing Traditional Guitar Building Methods
46:21
The Importance of Reinforcement in Guitar Design
50:31
Finding Fulfillment in Guitar Building
57:54
The Balance Between Creativity and Efficiency in Business
01:01:31
Favorite Boss Pedal
01:02:46
Favorite Kind of Pizza
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