7 categories of lead generation

We think there are 7 main categories

Outbound – prospecting and contact via email and phone

Online – driving traffic to your website and generating enquiries and leads.

Paid 3rd Party – content distribution networks, lead brokers, lead generation agencies, list vendors

Events  – tradeshows, invitational meeting, business breakfasts etc.

Branding & Advertising – sponsorship and advertising in mainstream media, analysts etc.

Direct mail – hard copy mailers sent to prospects

Referrals – generating leads through customers and partners

PR – press releases, editorials, speaking opportunities etc.