The retail sector is in flux in an era reshaped by global disruptions and digital acceleration. The need to refine omnichannel strategies meets new consumer expectations for real-time, personalized experiences across touchpoints. At the same time, a growing focus on privacy, driven by stricter regulations and consumer consciousness, demands careful navigation between data-driven personalization and privacy assurance. Lastly, the imperative to quickly adopt and integrate emerging technologies intensifies the race to stay competitive. How are leading retail business and IT executives navigating these challenges in this new retail landscape?