Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B testing platform after a decade of consulting work identifying consistent execution and measurement gaps across large organizations. The discussion covers SearchPilot's new geo testing system designed for AI search environments and systematic approaches to replace speculation-based SEO strategies with data-driven testing methodologies. Critchlow outlines frameworks for overcoming the "black box" nature of modern algorithms where traditional ranking factor analysis no longer applies.

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