You're Not The Hero: Sales & Marketing and Storytelling with Stacy Havener | The Jake and Gino Show
MAR 18
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Join Gino Barbaro, co-founder of Jake and Gino, as he dives into the world of branding, storytelling, and communication with a special guest who's mastered the art of raising capital with an authentic touch.

Guest: Stacey Havener, Founder & CEO of Havener Capital

Episode Highlights:

  • Branding & Storytelling: Learn from Stacey Havener, who has raised $8 billion leading to an additional $30 billion in follow-on assets. Discover the power of personal branding and storytelling in the asset management industry.
  • Communication Strategies: Insights into ethical and fun ways of raising capital, going beyond the numbers to connect with investors on a human level.
  • Gino's Insights: Gino shares personal stories and draws connections between storytelling, mentorship, and success in business and real estate.
  • Stacey's Journey: From aspiring college professor to a leading figure in investment, Stacey shares her unique path and how being the "blue-collar girl from the Berkshires" shaped her approach to business.

 

Chapters:

00:16 - Introduction of Stacey Havner and Discussion on Branding, Storytelling, and Communication
01:26 - Stacey's Background and the Power of Raising Capital
02:17 - Stacey's Journey from Aspiring College Professor to Investment Success
05:02 - The Art of Raising Capital Without a Track Record
08:01 - Building Your Network and the Importance of Early Adopters
09:26 - Leveraging Personal Connections and Referrals in Business
10:41
- Emotion and Logic in Sales and Investment
13:58 - Gino's Origin Story and Its Impact on His Business Approach
16:23 - The Significance of Sharing Personal Stories
19:46 - Reflecting on Personal Growth and Authenticity
20:53
- The Practical Steps of Storytelling in Business
23:13
- Connecting with Your Audience: Heart First, Brain Second
24:48 - Finding Your Niche and the Importance of Authenticity
26:29 - You're the Guide, Not the Hero: Positioning in Storytelling
28:21 - The Role of the Host as a Guide in Conversations
30:05 - Self-Awareness and Vulnerability in Leadership
31:25 - Understanding Brand Beyond Logos and Fonts
33:16 - Building Your Brand Pillars and Being True to Yourself
34:59 - The Courage to Be Different and Stand Out
39:19 - The Power of Repelling the Wrong Fit to Attract the Right One
44:58 - Stacey's Book Recommendation: "The Courage to Be Disliked"
45:10 - Card - The Courage to Be Disliked - Buy on Amazon
46:03 - Gino Wraps It Up

 

Book Recommendation:

"The Courage to Be Disliked" - Dive into a powerful read that explores the journey of self-discovery and the impact of shedding societal expectations.

 

Connect with Stacey:

For more insights and resources for entrepreneurs, visit StaceyHavener.com and connect with Stacey on LinkedIn.

 

Key Takeaway:

Whether you're a seasoned investor or just starting out, the insights from this episode will inspire you to leverage your unique story and values in your professional journey.

 

Subscribe to our channel for more insightful conversations on real estate, investment, and business strategies.

 

#JakeAndGino #RealEstateInvesting #Storytelling #Branding #Communication #InvestmentStrategies

Remember, this journey is about making connections, being authentic, and helping others along the way. Let us know in the comments how storytelling and branding have played a role in your success!

Until next time, keep learning and growing.

 

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