Join Gino Barbaro, co-founder of Jake and Gino, as he dives into the world of branding, storytelling, and communication with a special guest who's mastered the art of raising capital with an authentic touch.
Guest: Stacey Havener, Founder & CEO of Havener Capital
Episode Highlights:
- Branding & Storytelling: Learn from Stacey Havener, who has raised $8 billion leading to an additional $30 billion in follow-on assets. Discover the power of personal branding and storytelling in the asset management industry.
- Communication Strategies: Insights into ethical and fun ways of raising capital, going beyond the numbers to connect with investors on a human level.
- Gino's Insights: Gino shares personal stories and draws connections between storytelling, mentorship, and success in business and real estate.
- Stacey's Journey: From aspiring college professor to a leading figure in investment, Stacey shares her unique path and how being the "blue-collar girl from the Berkshires" shaped her approach to business.
Chapters:
00:16 - Introduction of Stacey Havner and Discussion on Branding, Storytelling, and Communication
01:26 - Stacey's Background and the Power of Raising Capital
02:17 - Stacey's Journey from Aspiring College Professor to Investment Success
05:02 - The Art of Raising Capital Without a Track Record
08:01 - Building Your Network and the Importance of Early Adopters
09:26 - Leveraging Personal Connections and Referrals in Business
10:41 - Emotion and Logic in Sales and Investment
13:58 - Gino's Origin Story and Its Impact on His Business Approach
16:23 - The Significance of Sharing Personal Stories
19:46 - Reflecting on Personal Growth and Authenticity
20:53 - The Practical Steps of Storytelling in Business
23:13 - Connecting with Your Audience: Heart First, Brain Second
24:48 - Finding Your Niche and the Importance of Authenticity
26:29 - You're the Guide, Not the Hero: Positioning in Storytelling
28:21 - The Role of the Host as a Guide in Conversations
30:05 - Self-Awareness and Vulnerability in Leadership
31:25 - Understanding Brand Beyond Logos and Fonts
33:16 - Building Your Brand Pillars and Being True to Yourself
34:59 - The Courage to Be Different and Stand Out
39:19 - The Power of Repelling the Wrong Fit to Attract the Right One
44:58 - Stacey's Book Recommendation: "The Courage to Be Disliked"
45:10 - Card - The Courage to Be Disliked - Buy on Amazon
46:03 - Gino Wraps It Up
Book Recommendation:
"The Courage to Be Disliked" - Dive into a powerful read that explores the journey of self-discovery and the impact of shedding societal expectations.
Connect with Stacey:
For more insights and resources for entrepreneurs, visit StaceyHavener.com and connect with Stacey on LinkedIn.
Key Takeaway:
Whether you're a seasoned investor or just starting out, the insights from this episode will inspire you to leverage your unique story and values in your professional journey.
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Remember, this journey is about making connections, being authentic, and helping others along the way. Let us know in the comments how storytelling and branding have played a role in your success!
Until next time, keep learning and growing.