Sales POP! Podcasts
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In this podcast, John Golden interviews Update Energy Drink CEO Daniel Solomons and ingredient scientist and formulator Shawn Wells. Update Energy Drink, a caffeine-free energy drink, is discussed. Daniel and Shawn discuss their inspiration and obstacles in making the cocktail. They also explore para zanten, a new caffeine substitute without side effects. John ends the broadcast by praising the drink and urging viewers to try it.
John Golden interviews Franco Perez, creator of a Silicon Valley affordable housing startup, in this podcast. Franco's childhood in an uncertain housing environment prompted him to solve the Bay Area's affordable housing dilemma. He talks about local mobile home parks and how his company designs sleek, contemporary mobile homes for younger generations. Franco also stresses the importance of graphics and film in eradicating mobile home stigma. He thinks mobile homes are the last chance for affordable housing and homeownership, allowing people to generate wealth. Franco also covers affordable mobile house construction methods and housing business innovation.
John Golden talks to Summer Davies on how small and medium enterprises struggle to find skilled first-time and front-line managers in this podcast. They examine the lack of preparedness for technical contributors transferring into managerial jobs and the misperception that career growth is only judged by managing positions. They stress the necessity of a technical and human leadership talent pipeline. They also explore the difficulties of coaching and the need for managers to develop their teams rather than just solve problems. Finally, they emphasize linking individual actions to the organization's goals and communicating the broader goals.
John Golden welcomes Attack Interactive CEO Austin LaRoche, who describes M2's marketing to sales structure and B2B growth methodology in this podcast. The framework emphasizes firm vision, branding, audience, and data to give marketing purpose and structure. Data overload and metric emphasis are discussed. They also emphasize marketing-sales coordination in strategic planning. Technology, resources, content, and clear processes are critical for deployment. A successful deployment and market differentiation challenges are discussed.
John Golden, CEO of Sales POP! Online Sales Magazine and Pipeline CRM, interviews Andy Gurczak, CEO of All City Adjusting, in this podcast. Andy describes how public adjusters negotiate insurance claims for insureds. He stresses the need of public adjuster education and benefits. Andy discusses public adjusting and real estate with investors and property owners. He defines insurance agents' roles and addresses common insured blunders. Andy discusses All City Adjusting's contingency fee structure and the insurance industry's complexity, including state laws and regulations.
Andy and the audience for their time and episode conclusion. The conversation discussed the risks of overreliance on regular revenue and the need for businesses to be ready for unexpected events. Andy explained narcolepsy and regular revenue and stressed business development. He proposed activities and tactics to prepare organizations for entrepreneurship. Sales requires coaching, inspiration, and boldness, according to both speakers. They emphasized the danger of assuming engagement from interactions with prospects and the need for action to indicate engagement.
John Golden interviews veteran recruiter Suman Cherry about the obstacles of hiring the right person in this podcast. They address company hiring challenges and the necessity of transparency and honesty in understanding individuals beyond credentials. Sherry describes her recruiting style, which emphasizes deep understanding and meaningful conversations with applicants and clients. They also discuss job searchers' changing landscape, the COVID-19 pandemic's effects on work perspectives, and how effective onboarding retains top talent. The show finishes positively, highlighting Cherry's passion for matching applicants with opportunities.
John Golden discusses "Walking the Path: A Leader's Journey." with Dr. Keith McNally in this podcast. The book combines fable, leadership background, and notebook to encourage contemplation and writing, says Dr. Keith. They explore the psychological benefits of writing things down and ticking items off a to-do list. Dr. Keith also describes his fitness-tracking and goal-setting journals. Sustainability, accomplishments, communication styles, alignment, and values are then discussed as key leadership traits. Integrating personal beliefs with professional goals, authenticity, and transformation are also discussed.
London business anthropologist Oliver Sweet is interviewed by John Golden https://salespop.net/ in this podcast. Oliver describes how business anthropologists use culture to understand and influence consumer behavior. He emphasizes immersing oneself in other cultures and subcultures to understand people's motivations and actions. Oliver also examines how distant work and commuting have affected brands and enterprises. He stresses the necessity for brands to reestablish themselves, be real, and connect emotionally with people. Oliver introduces listeners to his skills and Ipsos, his global research agency.
John Golden interviews Jamie Digital SEO and content marketing agency owner Martin Huntbach in this podcast. Martin and Lindsay assist personal brands gain high-paying clients with content marketing. They emphasize the value of sales content to accelerate sales and close more deals. Martin stresses that organizations require a content strategy and value proposition. Understanding the target audience and meeting their demands is also stressed. Martin presents a success story and recommends firms to set goals and personalize content strategies. AI tools in content creation are also discussed.
In this podcast, John Golden interviews Neil Patrick Rogers, author of "Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar." Neil applies sales techniques from his 27 years of bartending. He stresses first impressions, consumer needs, and relationship building. Sales require planning, organization, and time management, according to Neil. He emphasizes positive activities and mindset for business growth. The episode finishes with a discussion on promotional products as cost-effective advertising.
Kyle Stout, founder of Elevate and Scale, and John Golden discuss AI in content marketing strategy in this audio episode. They stress the need for a strategy before deploying AI techniques and human intervention to assure quality content. They discuss how AI may help with market research and email marketing, but warn against using AI-generated content. The talk also covers search behavior changes and the chaWhich AI tools are best for content marketing strategy?
John Golden and Jakub Hon examine the problems of closing sales from "maybes" in this podcast. Sales process specialist Jakub explains why deals become trapped in uncertainty, including misqualifying leads and a lack of customer guidance. They stress How does Jakub advocate defining and following a sales process?
Listen to John Golden interview Alex Fisher about his new book, "The Business Athlete." Alex discusses how his professional athletic background shaped his novel. They discuss mental toughness, coachability, and energy management. Alex stresses energy management and operating system knowledge. They emphasize the importance of a functioning structure and effective operations. John closes by endorsing Alex's book and emphasizing coaching.
John Golden talks to behavior change specialist Adele Spraggon about how the brain makes decisions and how to improve them in this podcast. Subconscious patterns, negative sales voices, emotions and triggers, and brain rewiring are discussed. Adele discusses sales discussions, listening, following up, and overcoming sales nervousness. They also discuss the brain's plasticity and ability to shift patterns. The program ends with a recommendation to read Adele's book for further knowledge and change.
John Golden interviews Connect the Dots CEO and Co-founder Drew Sechrist in this podcast. They address salespeople's difficulties reaching decision-makers and traditional networking's inefficiencies. Drew describes how Salesforce taught him the value of networks and introductions. He describes how Connect the Dots lets companies create a "super graph" of relationships to find the best introductions. They also address LinkedIn's drawbacks and how Connect the Dots is a better tool for networking. Drew shares his contact info and the company's San Francisco and Belgrade presence.
John Golden interviews Richard Flange about the electric vehicle market and renewable energy in this podcast. Richard said non-Tesla electric vehicle drivers now have additional charging alternatives due to major automakers adopting the Tesla charging technology. They explore how battery storage banks might boost grid efficiency as demand rises. Richard also discusses battery system cost reduction and future affordability. They discuss battery technologies and sophisticated electrical boxes for solar panel control.
John Golden interviews National Finance Educators Council founder Vince Shorb in this podcast. Financial literacy and financial education are discussed. Vincent's organization fights the financial literacy epidemic by educating all ages and cooperating with financial services firms. They also examine the pros and cons of supporting a cause or nonprofit, emphasizing authenticity and partner screening. The program ends with Vincent urging interested parties to contact him and John praising the National Finance Educators Council.
John Golden and Eric Melchor explore the customer journey and how online store owners can improve customer experience in this podcast. They stress treating internet users like humans and present examples of brands that have improved customer experience. Eric recommends conversion rate optimization and bespoke Google Analytics reports to evaluate and improve the online store's approach. They advocate Optima Inc.'s online store evaluation checklist and connecting with Klaviyo, HubSpot, and Active Campaign to increase email and SMS lists. Eric introduces OptiMonk's Tactical Library, which offers step-by-step conversion rate optimization methods. John recommends OptiMonk and appreciates Eric for his comments.
In this podcast, John Golden interviews fractional CMO Josh Ramsey on his role and benefits for firms. They define a fractional CMO and how it can boost marketing, branding, and sales. They discuss marketing complexity, strategic message, and customer needs. Josh recommends carefully assessing CMO candidates' skills and personality and searching beyond sector boundaries for new views. They conclude that business is about value and service.
John Golden interviews franchise expert Eddie Rodriguez about the benefits of franchise ownership versus independent business ownership in this podcast. They discuss franchises in several businesses and their advantages over startups. Franchising is safer for financial independence, according to Eddie. They also explore integrating corporate decisions with personal aspirations and passions. Eddie gives instances of unique franchises and tells aspiring franchisees to be realistic and work hard. The show ends with appreciation and a promise of better content.
John Golden and Chris Pistorius explore how to start marketing on a budget in this podcast. They stress finding target clients and creating a unique selling proposition before investing in marketing methods. Chris shares his dentistry marketing knowledge with other sectors. They explain the necessity for a CRM system to track customer data and processes to handle leads and customer interactions. They also cover marketing simplicity and honesty and propose resources for developing and scaling a business.
In this edition of the Expert Insight Interview podcast, host John Golden interviews Gregory Offner, CEO of the Global Performance Institute, about how staff experience affects customer experience. "The Tip Jar Culture," Gregory's new book, attempts to improve employee satisfaction and eliminate "irk" at work. They emphasize self-management and employee development to improve job performance. Gregory uses keynotes and corporate training courses to encourage CEOs to foster employee development and collaboration in a pleasant work environment.
In this podcast, John Golden interviews former world-class hurdler and Paralympic athlete John Register about his life and career, including his tragic accident that cost him his leg and his work with the US Olympic Committee and Paralympic Military Sports Program. John Register discusses his three-step strategy for overcoming adversity—the reckoning moment, the recognition moment, and the redemption moment—and how to stay motivated after losses. He emphasizes having a support system, belief system, and commitment to change.
In this audio, John Golden interviews Steven Howard about how stress and anxiety affect business decision-making. They cover stress and anxiety, how to detect and manage them, and how leaders can handle high-stress circumstances and make good decisions. Steven stresses humble leadership, team trust, and people-centricity. Steven concludes the program by discussing his coaching, mentoring, and 22 leadership nonfiction books. The episode teaches leadership and decision-making under pressure.
In this podcast, John Golden and John Hinson explain how nurturing your audience and staying in touch may increase recommendations and repeat business. They propose a "content loop" comprising good material, social media, and a strong website to keep in touch with your audience. Maintaining contact with your audience and developing a content loop requires consistency. The speakers also highlighted giving your audience value and creating trust. The speakers recommend nurturing customers to increase referrals and repeat business.
The podcast features John Golden, host of Expert Inside Interview from Sales Pop Online Sales Magazine and Pipeliner CRM, and Rob Rene, founder of Quantum Energy Solutions and Qi Strong. The episode employs quantum energy frequencies to improve health. Speakers cover the medical system, drugs, and food system. Positive goals and external frequencies are also stressed. Rob Rene describes how their patches' frequencies operate and shows success stories of people who have used them to treat chronic pain, allergies, anxiety, brain fog, and other conditions. Quantum energy frequencies may improve health and well-being.
In this audio, John Golden interviews Dave Kurkjian, author of "6x: Convert More Prospects to Customers," on the three early sales cycle blunders salespeople make. The first two faults are talking too much and not being unique. Third, neglecting the prospect's perspective. Dave stresses that salespeople must focus on prospects' demands and express their product or service's value in an engaging and memorable way. "You phrasing" helps you transition from your perspective to the prospect's.
John Golden talks to Union Square Hospitality Group Chief Marketing Officer Marissa Freeman about branding and customer experience in this podcast. Freeman stresses understanding the customer journey and aligning brand values with partnerships. She emphasizes hospitality's role in customer satisfaction and brand success. Freeman discusses how Union Square Hospitality Group applies Danny Meyer's "Setting the Table" lessons. She discusses their brands and Hospitality Quotient leadership and development practice.
In this podcast, John Golden interviews Ruben Dua, CEO of Dub, a video sales platform, about the role of video in sales. Ruben highlights human connection and authenticity in sales and marketing and how video can help firms scale and thrive without additional inputs. He also highlights the difficulty of getting emails in front of prospects and getting them to respond, suggesting omnichannel and personal relationships. Finally, Ruben recommends Dub for giving prospects basic video messages and improving results.
