Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

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684 episodes

Short-Form Video Visual Effects: The Key to More Views and Sales

Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? To discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions, I interview Tyler Tometich. GUEST: Tyler Tometich https://vfxcreators.com/ | SHOW NOTES: socialmediaexaminer.com/661 https://www.socialmediaexaminer.com/661 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Apr 10
How to Create a Short-Form Video Series

Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results? To learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams, I interview Pat Flynn. GUEST: Pat Flynn https://patflynn.com/ | SHOW NOTES: socialmediaexaminer.com/660 https://www.socialmediaexaminer.com/660 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Apr 03
How to Use Disruptive Storytelling to Thrive as a Marketer

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer relationships and making content stand out, I interview Mark Schaefer. GUEST: Mark Schaefer https://businessesgrow.com/ | SHOW NOTES: socialmediaexaminer.com/659 https://www.socialmediaexaminer.com/659 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

41m
Mar 27
Telling Stories That Convert: How to Increase Your Leads and Sales

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson. GUEST: Dr. JJ Peterson | SHOW NOTES: socialmediaexaminer.com/658 https://www.socialmediaexaminer.com/658 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Mar 20
How to Succeed in Influencer Marketing in 2025

Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? To discover proven strategies for influencer partnerships that deliver measurable results for your business, I interview Justin Moore. GUEST: Justin Moore https://www.sponsormagnet.com/ | SHOW NOTES: socialmediaexaminer.com/657 https://www.socialmediaexaminer.com/657 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Mar 13
Conversing With the Future: My Mind-Blowing Experiment

What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the nuanced, human-like quality of Maya's voice, and you'll understand why Michael is so excited about the potential of this technology. Tune in to hear a glimpse of tomorrow, today! Try Sesame: https://sesame.com/research Check out Social Media Marketing World 2025 coming March 30th: http://socialmediamarketingworld.info/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13m
Mar 08
Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Then, learn how to leverage AI-powered marketing strategies to optimize your funnel, run effective ads, and grow your customer base profitably, I interview Allie Bjerk. GUEST: Allie Bjerk https://alliebjerk.com/ | SHOW NOTES: socialmediaexaminer.com/656 https://www.socialmediaexaminer.com/656 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Mar 06
Social Care: The Path to Happier Customers and Increased Sales

Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? To discover how to implement a social care strategy that enhances customer experience and drives business growth, I interview Brooke Sellas. GUEST: Brooke Sellas https://www.linkedin.com/in/brookebsellas/ | SHOW NOTES: socialmediaexaminer.com/655 https://www.socialmediaexaminer.com/655 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Feb 27
Using Neuro-Linguistic Programming for More Influence and Sales

Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I interview Nikki Rausch. GUEST: Nikki Rausch https://www.instagram.com/your_sales_maven/ | SHOW NOTES: socialmediaexaminer.com/654 https://www.socialmediaexaminer.com/654 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

47m
Feb 20
Viral Short-Form Video Formats for 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? To learn a proven methodology for dissecting successful content formats and adapting them to your own niche, I interview Brendan Kane. GUEST: Brendan Kane https://www.instagram.com/brendankane/ | SHOW NOTES: socialmediaexaminer.com/653 https://www.socialmediaexaminer.com/653 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

49m
Feb 13
6-Steps Formula to a Billion Views: Adley Kinsman Viral Video Secrets

Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise? To discover the proven tactics behind the Billion View Formula and how it can transform your content strategy, I interview Adley Kinsman. GUEST: Adley Kinsman https://www.instagram.com/adley/ | SHOW NOTES: socialmediaexaminer.com/652 https://www.socialmediaexaminer.com/652 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

49m
Feb 06
How We're Pivoting Our Marketing: Behind the Scenes

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info http://socialmediamarketingworld.info/ Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

50m
Feb 01
Is Search Dying and Does Content Really Matter Looking Ahead

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? To discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond, I interview Marcus Sheridan. GUEST: Marcus Sheridan https://www.linkedin.com/in/marcussheridan/ | SHOW NOTES: socialmediaexaminer.com/651 http://socialmediaexaminer.com/651 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Jan 30
How to Use Microsoft Clarity: A Powerful Analytics Alternative

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? To explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels, I interview Chris Mercer. GUEST: Chris Mercer https://www.youtube.com/@MeasureU | SHOW NOTES: socialmediaexaminer.com/650 https://www.socialmediaexaminer.com/650 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Jan 23
Most Marketers Have No Idea What's Coming

In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info https://SocialMediaMarketingWorld.info Be sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/ https://socialmediaexaminer.com/ai-explored-podcast/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26m
Jan 18
Content Marketing Strategies for 2025: A Framework for Success

Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper. GUEST: Brian Piper https://www.linkedin.com/in/brianwpiper/ | SHOW NOTES: socialmediaexaminer.com/649 https://www.socialmediaexaminer.com/649 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jan 16
3 Social Media Trends You Need to Know for 2025

Michael Stelzner reveals three trends essential for marketers, creators, and entrepreneurs in an exclusive interview with Sean Cannell, host of the Think Media Podcast. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info https://SocialMediaMarketingWorld.info To watch part two of this interview, visit SocialMediaExaminer.com/think https://SocialMediaExaminer.com/think See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

35m
Jan 11
How to Use LinkedIn Newsletters: A Guide for Businesses

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? To learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead generation machine, I interview Judi Fox. GUEST: Judi Fox https://www.linkedin.com/in/judiwfox/ | SHOW NOTES: socialmediaexaminer.com/648 https://www.socialmediaexaminer.com/648 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Jan 09
Facebook Content Strategy 2025: What's Actually Working Right Now

Are you struggling to get your content seen on Facebook? Wondering how Meta's algorithm has changed? To learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today, I interview Mari Smith. GUEST: Mari Smith https://www.facebook.com/marismith | SHOW NOTES: socialmediaexaminer.com/647 https://www.socialmediaexaminer.com/647 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Jan 02
Marketing Strategy Framework: How to Get More Leads & Sales in 2025

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? To learn a simple 3-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion, I interview Emily Hirsh. GUEST: Emily Hirsh https://www.instagram.com/em.bodiedmarketing/ | SHOW NOTES: socialmediaexaminer.com/646 https://www.socialmediaexaminer.com/646 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Dec 26, 2024
Anticipation Marketing: Crushing Your Next Launch Without Being Salesy

Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McGowan. GUEST: Brenna McGowan https://www.instagram.com/brennamcgowanco/ | SHOW NOTES: socialmediaexaminer.com/645 https://www.socialmediaexaminer.com/645 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Dec 19, 2024
Mastering LinkedIn Video: Attracting the Right Audience

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? To explore how to attract your ideal audience with LinkedIn video, I interview Shanee Moret. GUEST: Shanee Moret https://www.linkedin.com/in/shaneemoret/ | SHOW NOTES: socialmediaexaminer.com/644 https://www.socialmediaexaminer.com/644 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

39m
Dec 12, 2024
YouTube Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? To discover key YouTube updates and learn how to adapt your content strategy for maximum impact, I interview Sean Cannell. GUEST: Sean Cannell https://www.youtube.com/@ThinkMediaTV | SHOW NOTES: socialmediaexaminer.com/643 https://www.socialmediaexaminer.com/643 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Dec 05, 2024
How to Create Persuasive Video Ads That Convert

Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson. GUEST: Kevin Anson https://www.instagram.com/kevinanson | SHOW NOTES: socialmediaexaminer.com/642 https://www.socialmediaexaminer.com/642 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Nov 28, 2024
Developing Strategic Partnerships That Scale With Less Effort

Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? To discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience, I interview Pam Slim. GUEST: Pam Slim https://www.linkedin.com/in/pamelaslim/ | SHOW NOTES: socialmediaexaminer.com/641 https://socialmediaexaminer.com/641 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Nov 21, 2024
Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? To explore important Facebook and Instagram ad updates for marketers, I interview Tara Zirker. GUEST: Tara Zirker https://www.instagram.com/tarazirker | SHOW NOTES: socialmediaexaminer.com/640 https://www.socialmediaexaminer.com/640 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Nov 14, 2024
Getting Started With Reddit: The Future of Online Conversations

Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics? To explore what you need to know to thrive with Reddit, I interview Brent Csutoras. GUEST: Brent Csutoras https://www.linkedin.com/in/brentcsutoras/ | SHOW NOTES: socialmediaexaminer.com/639 https://www.socialmediaexaminer.com//639 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Nov 07, 2024
How to Build Messages That Build Buy-In

Are you struggling to implement changes in your marketing strategy? Wondering how to get buy-in from skeptical team members or clients? To explore how to create messages that get people to embrace change inside a business, I interview Tamsen Webster. GUEST: Tamsen Webster https://www.linkedin.com/in/tamsenwebster/ | SHOW NOTES: socialmediaexaminer.com/638 https://www.socialmediaexaminer.com/638 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Oct 31, 2024
YouTube for Businesses: A Step-by-Step System for Success

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? To learn a step-by-step system for creating YouTube content that results in more leads and sales, I interview Sunny Lenarduzzi. GUEST: Sunny Lenarduzzi https://www.youtube.com/channel/UCnBTvMFhuvbE_dhw2mo0NaQ  | SHOW NOTES: socialmediaexaminer.com/637 https://www.socialmediaexaminer.com/637 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Oct 24, 2024
Unlock the Future of Marketing with Generative AI: Groundbreaking Research Revealed

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery. 2024 Generative AI Marketing Industry Report https://www.socialmediaexaminer.com/report2024 Social Media Marketing World SocialMediaMarketingWorld.info https://socialmediamarketingworld.info/ AI Business Society Socialmediaexaminer.com/ai https://socialmediaexaminer.com/ai AI Explored Podcast: socialmediaexaminer.com/aiexplored http://socialmediaexaminer.com/aiexplored See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Oct 21, 2024