Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

About

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

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635 episodes

Creating a Sustainable Instagram Strategy in Five Easy Steps

Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? To learn how to create a sustainable Instagram strategy, I interview Lucas O'Keeffe. GUEST: Lucas O'Keefe https://www.instagram.com/thelucasokeefe | SHOW NOTES: socialmediaexaminer.com/619 https://www.socialmediaexaminer.com/619 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

56m
Jun 20
Selling More With Instagram: A Proven Organic Strategy

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? To learn a proven organic framework for selling more on Instagram without relying on paid ads, I interview Kar Brulhart. GUEST: Kar Brulhart https://www.instagram.com/karbrulhart | SHOW NOTES: socialmediaexaminer.com/618 https://www.socialmediaexaminer.com/618 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jun 13
Adopting AI for Business: Where to Begin

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, I interview Paul Roetzer to explore how to begin adopting AI in your business. GUEST: Paul Roetzer https://www.linkedin.com/in/paulroetzer | SHOW NOTES: socialmediaexaminer.com/a1 https://www.socialmediaexaminer.com/a1 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jun 06
Proving Your Worth: How to Measure the Success of Your Social Marketing

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult. GUEST: Emeric Ernoult https://www.linkedin.com/in/ernoult Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jun 03
Hacking the Human Mind With Applied Behavioral Marketing

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton. GUEST: Richard Shotton https://www.linkedin.com/in/richard-shotton-a555541 | SHOW NOTES: socialmediaexaminer.com/617 https://www.socialmediaexaminer.com/617 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
May 30
LinkedIn Written Content Strategy: From Ideas to Stories and Beyond

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? To explore content strategy on LinkedIn using the written word, I interview Michaela Alexis. GUEST: Michaela Alexis https://www.linkedin.com/in/michaelaalexis | SHOW NOTES: socialmediaexaminer.com/616 https://www.socialmediaexaminer.com/616 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
May 23
How to Optimize Your Videos to Reach More of the Right People

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? To explore how to optimize your videos to reach the right people, I interview Ben Amos. GUEST: Ben Amos https://www.linkedin.com/in/beninnovate | SHOW NOTES: socialmediaexaminer.com/615 https://socialmediaexaminer.com/615 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
May 16
Using LinkedIn to Increase Your Sales

Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? To discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn, I interview Hala Taha. GUEST: Hala Taha https://www.linkedin.com/in/htaha | SHOW NOTES: socialmediaexaminer.com/614 https://www.socialmediaexaminer.com/614 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
May 09
Managing Ideas: A Framework for Unlocking Creativity

Do your best ideas get lost? Are you looking for a proven process to capture and act on your ideas? To discover how to create systems to help you better manage your ideas, I interview Tiago Forte. GUEST: Tiago Forte https://twitter.com/fortelabs | SHOW NOTES: socialmediaexaminer.com/613 http://socialmediaexaminer.com/613 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
May 02
Remaining Relevant in an AI World

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? To explore how to remain relevant in the emerging AI world, I interview Ben Angel. GUEST: Ben Angel https://www.youtube.com/benangel | SHOW NOTES: socialmediaexaminer.com/612 http://socialmediaexaminer.com/612 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Apr 25
Content That Triggers Massive Reach on Social Media

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina. GUEST: Andy Crestodina https://www.linkedin.com/in/andycrestodina/ | SHOW NOTES: socialmediaexaminer.com/611 https://www.socialmediaexaminer.com/611 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Apr 18
Creating Viral Reach on YouTube Even if You’re Brand New

Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain. GUEST: Liz Germain https://www.vidfluence.com/ | SHOW NOTES: socialmediaexaminer.com/610 https://www.socialmediaexaminer.com/610 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Apr 11
How to Create a No-Cost B2B Influencer Marketing Program

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy. GUEST: Justin Levy https://www.linkedin.com/in/justinlevy/ | SHOW NOTES: socialmediaexaminer.com/609 https://www.socialmediaexaminer.com/609 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Apr 04
How to Use Benefits as a Competitive Advantage

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss. GUEST: Allen Weiss https://www.linkedin.com/in/allenmweiss/ | SHOW NOTES: socialmediaexaminer.com/608 https://www.socialmediaexaminer.com/608 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

37m
Mar 28
Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan. GUEST: Noah Kagan https://noahkagan.com/ | SHOW NOTES: socialmediaexaminer.com/607 https://www.socialmediaexaminer.com/607 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Mar 21
Behind the Scenes: How Social Media Examiner Does Marketing

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly. GUEST: Ali Kelly https://www.linkedin.com/in/alikelly/ | SHOW NOTES: socialmediaexaminer.com/606 https://www.socialmediaexaminer.com/606 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

41m
Mar 14
Email Marketing Tactics That Work

Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson. GUEST: Jay Schwedelson https://www.linkedin.com/in/schwedelson/ | SHOW NOTES: socialmediaexaminer.com/605 https://www.socialmediaexaminer.com/605 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Mar 07
Lead Generation Funnel Strategy: From Idea to Execution

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd. GUEST: Alisha Conlin-Hurd https://www.linkedin.com/in/alishaconlinhurd/ | SHOW NOTES: socialmediaexaminer.com/604 https://www.socialmediaexaminer.com/604 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Feb 29
Instagram Lead Generation Strategy

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford. GUEST: Michell Gifford https://www.instagram.com/iammichellegifford/ | SHOW NOTES: socialmediaexaminer.com/603 https://www.socialmediaexaminer.com/603 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Feb 22
Behavioral Economics: How Understanding the Brain Can Build Your Business

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer. GUEST: Melina Palmer https://thebrainybusiness.com/ | SHOW NOTES: socialmediaexaminer.com/602 https://www.socialmediaexaminer.com/602 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Feb 15
Organic Social Marketing Strategy

Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? To explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance, I interview Jenny Li Fowler. GUEST: Jenny Li Fowler https://www.linkedin.com/in/jennylifowler/ | SHOW NOTES: socialmediaexaminer.com/601 https://www.socialmediaexaminer.com/601 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

41m
Feb 08
Social Posting Strategy: Building Community and Connection

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley. GUEST: Katie Brinkley https://katiebrinkley.com/sme | SHOW NOTES: socialmediaexaminer.com/600 https://www.socialmediaexaminer.com/600 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Feb 01
How to Create YouTube Video Podcasts That Perform

Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? To explore creating video podcasts on YouTube, I interview Jay Clouse. GUEST: Jay Clouse https://creatorscience.com/ | SHOW NOTES: socialmediaexaminer.com/599 https://www.socialmediaexaminer.com/599 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jan 25
Social Content Strategy: How to Build a Loyal and Profitable Audience

Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? To explore a social content strategy, I interview Allie Mason. GUEST: Allie Mason https://somethinggreatersocial.com/ | SHOW NOTES: socialmediaexaminer.com/598 https://www.socialmediaexaminer.com/598 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Jan 18
How to Get the Most Out of LinkedIn

Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? To explore a creative way to get more out of your LinkedIn activities, I interview Louise Brogan. GUEST: Louise Brogan https://www.linkedin.com/in/louisebrogan/ | SHOW NOTES: socialmediaexaminer.com/597 https://www.socialmediaexaminer.com/597 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jan 11
How to Prepare for a Changing Meta Ads Landscape

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer. GUEST: John Loomer https://www.jonloomer.com/ | SHOW NOTES: socialmediaexaminer.com/596 https://www.socialmediaexaminer.com/596 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jan 04
2023 Was Hard…

In this special episode, Michael Stelzner openly shares numerous professional and personal challenges he faced in 2023, including significant financial struggles in his business. Despite difficult setbacks and changes, Stelzner maintains a growth mindset focused on learning, letting go of what is not working, and refocusing on what brings value. With resilience and commitment to his staff, he continues moving forward with creativity and purpose. You can message Michael at: facebook.com/stelzner/ https://www.facebook.com/stelzner/ linkedin.com/in/stelzner/ http://linkedin.com/in/stelzner/ twitter.com/mike_stelzner https://twitter.com/mike_stelzner See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28m
Dec 29, 2023
Four Constraints That Fuel Deeper Creative Output

Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? To explore how constraints can unlock creativity, I interview Andrew Davis. GUEST: Andrew Davis https://www.linkedin.com/in/drewdavishere/ | SHOW NOTES: socialmediaexaminer.com/595 https://www.socialmediaexaminer.com/595 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Dec 28, 2023
Three Behavioral Science Tips for Better Marketing Results

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut. GUEST: Nancy Harhut https://www.linkedin.com/in/nancyharhut/ | SHOW NOTES: socialmediaexaminer.com/594 https://www.socialmediaexaminer.com/594 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Dec 21, 2023
How to Clearly Convey Your Marketing Value to Your Boss or Clients

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds. GUEST: JJ Reynolds https://visionlabs.com/ | SHOW NOTES: socialmediaexaminer.com/593 https://www.socialmediaexaminer.com/593 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Dec 14, 2023