Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

About

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

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650 episodes

Podcasting: How to Create a Better Show

Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? To explore the state of the podcasting industry and how to create a better quality show, I interview Tom Webster. GUEST: Tom Webster https://www.linkedin.com/in/tomwebster | SHOW NOTES: socialmediaexaminer.com/633 https://www.socialmediaexaminer.com/633 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Sep 26
URGENT: FREE AI training for marketers: Access Before Saturday Sep 21

What if I told you that AI could unlock your creativity and boost your productivity? If you've experimented with AI—but feel there's so much more you could be doing, I have time-sensitive news for you. You can get EXCLUSIVE, FREE VIDEO TRAINING packed with actionable AI techniques—ones you can instantly put to work to help you become a better marketer. You'll DISCOVER HOW TO USE AI to: __ __ But you need to act NOW because signups for this free training end on Saturday, September 21, 2024! Visit socialmediaexaminer.com/ai https://socialmediaexaminer.com/ai Don't miss this opportunity to stay ahead in the rapidly evolving world of AI. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1m
Sep 20
LinkedIn Company Page Strategies for 2025 and Beyond

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? To explore the best LinkedIn company page strategies, I interview Michelle J Raymond. GUEST: Michelle J Raymond https://www.linkedin.com/in/michellejraymond | SHOW NOTES: socialmediaexaminer.com/632 https://www.socialmediaexaminer.com/632 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Sep 19
Brand Video Strategy: Building Instant Connections With Your Future Customers

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts, I interview Mariana Henninger. GUEST: Mariana Henninger https://www.instagram.com/brandmagnetic | SHOW NOTES: socialmediaexaminer.com/631 https://www.socialmediaexaminer.com/631 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Sep 12
Instagram Reel Strategy: How to Connect, Engage, and Sell

Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? To explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond, I interview Eden Hazan. GUEST: Eden Hazan https://www.instagram.com/thereelcoach | SHOW NOTES: socialmediaexaminer.com/630 https://www.socialmediaexaminer.com/630 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Sep 05
4 Easy Ways to Make Better Instagram Reels

Are you struggling to make Reels? Does your video content strategy need to change? To explore four easy ways to make better Instagram Reels, I interview Shannon McKinstrie. GUEST: Shannon McKinstrie https://www.instagram.com/shannonmckinstrie | SHOW NOTES: socialmediaexaminer.com/629 https://www.socialmediaexaminer.com/629 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Aug 29
Leveraging Emotions in Your Facebook Ads for Better Results

Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot. GUEST: Nick Theriot https://www.instagram.com/nicktheriot_ | SHOW NOTES: socialmediaexaminer.com/628 https://www.socialmediaexaminer.com/628 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Aug 22
Creating Winning Email Marketing Welcome Sequences

Do you have a series of emails you send to new subscribers? Are they converting? To discover a seven-step email welcome sequence that results in more engagement and sales, I interview Tyler Cook. GUEST: Tyler Cook https://www.linkedin.com/in/cook-tyler | SHOW NOTES: socialmediaexaminer.com/627 https://www.socialmediaexaminer.com/627 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Aug 15
LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? To explore using LinkedIn ads on personal profiles, I interview Anthony Blatner. GUEST: Anthony Blatner https://www.linkedin.com/in/anthonyblatner | SHOW NOTES: socialmediaexaminer.com/626 https://www.socialmediaexaminer.com/626 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Aug 08
How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? To explore how people’s beliefs impact the buyer journey, I interview Billy Broas. GUEST: Billy Broas https://www.linkedin.com/in/billybroas | SHOW NOTES: socialmediaexaminer.com/625 https://www.socialmediaexaminer.com/625 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Aug 01
UGC Strategy: Boosting Visibility and Sales With Customer Content

Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? To explore UGC strategy, I interview Neal Schaffer. GUEST: Neal Schaffer https://www.linkedin.com/in/nealschaffer | SHOW NOTES: socialmediaexaminer.com/624 https://www.socialmediaexaminer.com/624 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Jul 25
Embracing Humor in Your Writing: The Funny Side of Business

Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch. GUEST: Lianna Patch https://punchlinecopy.com | SHOW NOTES: socialmediaexaminer.com/623 https://www.socialmediaexaminer.com/623 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Jul 18
Video Content Marketing Strategy: Balancing Quality and Quantity

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? To explore developing a video content strategy, I interview A. Lee Judge. GUEST: A. Lee Judge https://www.linkedin.com/in/aleejudge | SHOW NOTES: socialmediaexaminer.com/622 https://www.socialmediaexaminer.com/622 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jul 11
Forget Everything You Know About Social Media: Embracing Chaos

Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer. GUEST: Mark Schaefer https://businessesgrow.com | SHOW NOTES: socialmediaexaminer.com/621 https://www.socialmediaexaminer.com/621 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jul 04
Content Automation: How to Simplify Your Content Process

Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? To learn how to simplify your content creation process with automation, I interview Stephen G. Pope. GUEST: Stephen G. Pope https://www.skool.com/content-academy/kontent-engine-db | SHOW NOTES: socialmediaexaminer.com/620 https://www.socialmediaexaminer.com/620 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jun 27
Creating a Sustainable Instagram Strategy in Five Easy Steps

Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? To learn how to create a sustainable Instagram strategy, I interview Lucas O'Keeffe. GUEST: Lucas O'Keefe https://www.instagram.com/thelucasokeefe | SHOW NOTES: socialmediaexaminer.com/619 https://www.socialmediaexaminer.com/619 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

56m
Jun 20
Selling More With Instagram: A Proven Organic Strategy

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? To learn a proven organic framework for selling more on Instagram without relying on paid ads, I interview Kar Brulhart. GUEST: Kar Brulhart https://www.instagram.com/karbrulhart | SHOW NOTES: socialmediaexaminer.com/618 https://www.socialmediaexaminer.com/618 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jun 13
Adopting AI for Business: Where to Begin

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, I interview Paul Roetzer to explore how to begin adopting AI in your business. GUEST: Paul Roetzer https://www.linkedin.com/in/paulroetzer | SHOW NOTES: socialmediaexaminer.com/a1 https://www.socialmediaexaminer.com/a1 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jun 06
Proving Your Worth: How to Measure the Success of Your Social Marketing

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult. GUEST: Emeric Ernoult https://www.linkedin.com/in/ernoult Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jun 03
Hacking the Human Mind With Applied Behavioral Marketing

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton. GUEST: Richard Shotton https://www.linkedin.com/in/richard-shotton-a555541 | SHOW NOTES: socialmediaexaminer.com/617 https://www.socialmediaexaminer.com/617 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
May 30
LinkedIn Written Content Strategy: From Ideas to Stories and Beyond

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? To explore content strategy on LinkedIn using the written word, I interview Michaela Alexis. GUEST: Michaela Alexis https://www.linkedin.com/in/michaelaalexis | SHOW NOTES: socialmediaexaminer.com/616 https://www.socialmediaexaminer.com/616 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
May 23
How to Optimize Your Videos to Reach More of the Right People

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? To explore how to optimize your videos to reach the right people, I interview Ben Amos. GUEST: Ben Amos https://www.linkedin.com/in/beninnovate | SHOW NOTES: socialmediaexaminer.com/615 https://socialmediaexaminer.com/615 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
May 16
Using LinkedIn to Increase Your Sales

Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? To discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn, I interview Hala Taha. GUEST: Hala Taha https://www.linkedin.com/in/htaha | SHOW NOTES: socialmediaexaminer.com/614 https://www.socialmediaexaminer.com/614 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
May 09
Managing Ideas: A Framework for Unlocking Creativity

Do your best ideas get lost? Are you looking for a proven process to capture and act on your ideas? To discover how to create systems to help you better manage your ideas, I interview Tiago Forte. GUEST: Tiago Forte https://twitter.com/fortelabs | SHOW NOTES: socialmediaexaminer.com/613 http://socialmediaexaminer.com/613 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
May 02
Remaining Relevant in an AI World

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? To explore how to remain relevant in the emerging AI world, I interview Ben Angel. GUEST: Ben Angel https://www.youtube.com/benangel | SHOW NOTES: socialmediaexaminer.com/612 http://socialmediaexaminer.com/612 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Apr 25
Content That Triggers Massive Reach on Social Media

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina. GUEST: Andy Crestodina https://www.linkedin.com/in/andycrestodina/ | SHOW NOTES: socialmediaexaminer.com/611 https://www.socialmediaexaminer.com/611 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Apr 18
Creating Viral Reach on YouTube Even if You’re Brand New

Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain. GUEST: Liz Germain https://www.vidfluence.com/ | SHOW NOTES: socialmediaexaminer.com/610 https://www.socialmediaexaminer.com/610 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Apr 11
How to Create a No-Cost B2B Influencer Marketing Program

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy. GUEST: Justin Levy https://www.linkedin.com/in/justinlevy/ | SHOW NOTES: socialmediaexaminer.com/609 https://www.socialmediaexaminer.com/609 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Apr 04
How to Use Benefits as a Competitive Advantage

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss. GUEST: Allen Weiss https://www.linkedin.com/in/allenmweiss/ | SHOW NOTES: socialmediaexaminer.com/608 https://www.socialmediaexaminer.com/608 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

37m
Mar 28
Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan. GUEST: Noah Kagan https://noahkagan.com/ | SHOW NOTES: socialmediaexaminer.com/607 https://www.socialmediaexaminer.com/607 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Mar 21