Social Media Marketing Podcast
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731 episodes
Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods. GUESTS: Chris Penn https://www.trustinsights.ai/ & Rachel Woods https://diviupagency.com/ | SHOW NOTES: socialmediaexaminer.com/707 https://www.socialmediaexaminer.com/707 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev. GUEST: Liron Segev https://lironsegev.com/ | SHOW NOTES: socialmediaexaminer.com/706 https://www.socialmediaexaminer.com/706 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't deliver, I interview Paul Gowder. GUEST: Paul Gowder https://www.paulgowder.com/ | SHOW NOTES: socialmediaexaminer.com/705 https://www.socialmediaexaminer.com/705 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith. GUEST: Mari Smith https://www.marismith.com/ | SHOW NOTES: socialmediaexaminer.com/704 https://www.socialmediaexaminer.com/704 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel. GUEST: Melanie Deziel https://www.melaniedeziel.com/ | SHOW NOTES: socialmediaexaminer.com/703 https://www.socialmediaexaminer.com/703 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan. GUEST: Marcus Sheridan https://marcussheridan.com/ | SHOW NOTES: socialmediaexaminer.com/702 https://www.socialmediaexaminer.com/702 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak. GUEST: Brittany Hodak https://brittanyhodak.com/ | SHOW NOTES: socialmediaexaminer.com/701 https://www.socialmediaexaminer.com/701 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Short-form video gets lots of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community? To discover specific strategic tips from two seasoned experts to help you grow your audience and drive business results with short-form video on YouTube and Instagram, I interview Pat Flynn and Brock Johnson. GUESTS: Pat Flynn https://www.smartpassiveincome.com/ & Brock Johnson https://instaclubhub.com/ | SHOW NOTES: socialmediaexaminer.com/700 https://www.socialmediaexaminer.com/700 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don't truly understand your voice or your business? To discover how to position yourself as a video influencer to grow your business and build genuine trust with your audience, I interview Roger Wakefield. GUEST: Roger Wakefield https://rogerwakefield.com/ | SHOW NOTES: socialmediaexaminer.com/699 https://www.socialmediaexaminer.com/699 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith. GUESTS: Sean Cannell https://www.youtube.com/@ThinkMediaPodcast & Mari Smith https://www.facebook.com/marismith/ | SHOW NOTES: socialmediaexaminer.com/698 https://www.socialmediaexaminer.com/698 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you feel like your Facebook ads are suddenly wasting money, but you can’t pinpoint why? Are you looking for a way to adapt your strategy to Meta’s latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker. GUEST: Tara Zirker https://successfuladsclub.com/ | SHOW NOTES: socialmediaexaminer.com/697 https://www.socialmediaexaminer.com/697 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie. GUESTS: Michelle Gifford https://iammichellegifford.com/ & Shannon McKinstrie https://shannonmckinstrie.com/| SHOW NOTES: socialmediaexaminer.com/696 https://www.socialmediaexaminer.com/696 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski. GUEST: Chris Orzechowski https://www.orzy.co/ | SHOW NOTES: socialmediaexaminer.com/695 https://www.socialmediaexaminer.com/695 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to cut through the noise on social media? Wondering how to make videos people will watch before they even think of scrolling? To discover how to create short-form video content that stops the scroll and builds genuine connections with your audience, I interview Eden Hazan. GUEST: Eden Hazan https://www.thesocialdrop.ca/ | SHOW NOTES: socialmediaexaminer.com/694 https://www.socialmediaexaminer.com/694 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda. GUEST: Mike Yanda https://www.tiktok.com/@heymikeyanda | SHOW NOTES: socialmediaexaminer.com/693 https://www.socialmediaexaminer.com/693 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson. GUEST: Karen Nelson https://karennelsondigital.com/ | SHOW NOTES: socialmediaexaminer.com/692 https://www.socialmediaexaminer.com/692 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino. GUEST: Amy Landino https://amylandino.com/ | SHOW NOTES: socialmediaexaminer.com/691 https://www.socialmediaexaminer.com/691 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan. GUEST: Goldie Chan https://www.goldiechan.com/ | SHOW NOTES: socialmediaexaminer.com/690 https://www.socialmediaexaminer.com/690 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton. GUEST: Richard Shotton https://www.astroten.co.uk/ | SHOW NOTES: socialmediaexaminer.com/689 https://www.socialmediaexaminer.com/689 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best. GUEST: Jessica Best https://jessica.best/ | SHOW NOTES: socialmediaexaminer.com/688 https://www.socialmediaexaminer.com/688 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode: __ __ To download the AI Marketing Industry Report, visit https://www.socialmediaexaminer.com/aireport Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi. GUEST: Georgiana Laudi https://forgetthefunnel.com/ | SHOW NOTES: socialmediaexaminer.com/687 https://www.socialmediaexaminer.com/687 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen. GUEST: Mandy McEwen https://www.luminetics.io/ | SHOW NOTES: socialmediaexaminer.com/686 https://www.socialmediaexaminer.com/686 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin. GUEST: Rand Fishkin https://sparktoro.com/ | SHOW NOTES: socialmediaexaminer.com/685 https://www.socialmediaexaminer.com/685 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski. GUEST: Michael Buzinski https://buzzworthy.biz/ | SHOW NOTES: socialmediaexaminer.com/684 https://www.socialmediaexaminer.com/684 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal. GUEST: Gus Bhandal https://www.themguru.co.uk/ | SHOW NOTES: socialmediaexaminer.com/683 https://www.socialmediaexaminer.com/683 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Videos people can’t resist sending to their friends, colleagues, and communities multiply your reach. To learn the elements that make short-form content shareable, I interview Britney Crosson. GUEST: Britney Crosson https://funlovemedia.com/ | SHOW NOTES: socialmediaexaminer.com/682 https://www.socialmediaexaminer.com/682 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes. GUEST: Jackie Hermes https://accelitymarketing.com/ | SHOW NOTES: socialmediaexaminer.com/681 https://www.socialmediaexaminer.com/681 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad framework plus cutting-edge ways to integrate AI video tools like Google Veo 3 to rapidly boost performance, I interview Aleric Heck. GUEST: Aleric Heck https://adoutreach.com/ | SHOW NOTES: socialmediaexaminer.com/680 https://www.socialmediaexaminer.com/680 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions. To learn a step-by-step framework to start using emotional targeting in your marketing, I interview Talia Wolf. GUEST: Talia Wolf https://taliawolf.com/ | SHOW NOTES: socialmediaexaminer.com/679 https://www.socialmediaexaminer.com/679 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
