Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

About

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

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661 episodes

How to Create Persuasive Video Ads That Convert

Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson. GUEST: Kevin Anson https://www.instagram.com/kevinanson | SHOW NOTES: socialmediaexaminer.com/642 https://www.socialmediaexaminer.com/642 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Nov 28
Developing Strategic Partnerships That Scale With Less Effort

Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? To discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience, I interview Pam Slim. GUEST: Pam Slim https://www.linkedin.com/in/pamelaslim/ | SHOW NOTES: socialmediaexaminer.com/641 https://socialmediaexaminer.com/641 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Nov 21
Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? To explore important Facebook and Instagram ad updates for marketers, I interview Tara Zirker. GUEST: Tara Zirker https://www.instagram.com/tarazirker | SHOW NOTES: socialmediaexaminer.com/640 https://www.socialmediaexaminer.com/640 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Nov 14
Getting Started With Reddit: The Future of Online Conversations

Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics? To explore what you need to know to thrive with Reddit, I interview Brent Csutoras. GUEST: Brent Csutoras https://www.linkedin.com/in/brentcsutoras/ | SHOW NOTES: socialmediaexaminer.com/639 https://www.socialmediaexaminer.com//639 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Nov 07
How to Build Messages That Build Buy-In

Are you struggling to implement changes in your marketing strategy? Wondering how to get buy-in from skeptical team members or clients? To explore how to create messages that get people to embrace change inside a business, I interview Tamsen Webster. GUEST: Tamsen Webster https://www.linkedin.com/in/tamsenwebster/ | SHOW NOTES: socialmediaexaminer.com/638 https://www.socialmediaexaminer.com/638 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Oct 31
YouTube for Businesses: A Step-by-Step System for Success

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? To learn a step-by-step system for creating YouTube content that results in more leads and sales, I interview Sunny Lenarduzzi. GUEST: Sunny Lenarduzzi https://www.youtube.com/channel/UCnBTvMFhuvbE_dhw2mo0NaQ  | SHOW NOTES: socialmediaexaminer.com/637 https://www.socialmediaexaminer.com/637 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Oct 24
Unlock the Future of Marketing with Generative AI: Groundbreaking Research Revealed

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery. 2024 Generative AI Marketing Industry Report https://www.socialmediaexaminer.com/report2024 Social Media Marketing World SocialMediaMarketingWorld.info https://socialmediamarketingworld.info/ AI Business Society Socialmediaexaminer.com/ai https://socialmediaexaminer.com/ai AI Explored Podcast: socialmediaexaminer.com/aiexplored http://socialmediaexaminer.com/aiexplored See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Oct 21
Instagram Updates for 2025: What Marketers Need to Know

Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? To explore some of Instagram’s newest features and what they mean to marketers, I interview Chelsea Peitz. GUEST: Chelsea Peitz https://www.instagram.com/chelsea.peitz | SHOW NOTES: socialmediaexaminer.com/636 https://www.socialmediaexaminer.com/636 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Oct 17
New Research: How Marketers are Embracing AI

In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers using it daily and 86% believing it will revolutionize how we work. The episode covers how marketers are using AI, the top tasks performed, benefits, concerns, and future plans. Stelzner also shares how AI tools like Claude.ai and Google's NotebookLM helped create this episode, showcasing AI's potential in content creation. Listeners are encouraged to download the full report at SocialMediaExaminer.com/AIreport2024 https://www.socialmediaexaminer.com/AIreport2024 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18m
Oct 16
B2B Product Positioning: How to Be Certain Your Product Sells

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? To discover a 5-step process for developing powerful B2B product positioning, I interview April Dunford. GUEST: April Dunford https://www.aprildunford.com/ | SHOW NOTES: socialmediaexaminer.com/635 https://socialmediaexaminer.com/635 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Oct 10
TikTok Updates for 2025: What Marketers Need to Know

Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? To explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop, I interview Keenya Kelly. GUEST: Keenya Kelly https://www.tiktok.com/@keenyakelly | SHOW NOTES: socialmediaexaminer.com/634 https://www.socialmediaexaminer.com/634 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

41m
Oct 03
Podcasting: How to Create a Better Show

Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? To explore the state of the podcasting industry and how to create a better quality show, I interview Tom Webster. GUEST: Tom Webster https://www.linkedin.com/in/tomwebster | SHOW NOTES: socialmediaexaminer.com/633 https://www.socialmediaexaminer.com/633 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Sep 26
URGENT: FREE AI training for marketers: Access Before Saturday Sep 21

What if I told you that AI could unlock your creativity and boost your productivity? If you've experimented with AI—but feel there's so much more you could be doing, I have time-sensitive news for you. You can get EXCLUSIVE, FREE VIDEO TRAINING packed with actionable AI techniques—ones you can instantly put to work to help you become a better marketer. You'll DISCOVER HOW TO USE AI to: __ __ But you need to act NOW because signups for this free training end on Saturday, September 21, 2024! Visit socialmediaexaminer.com/ai https://socialmediaexaminer.com/ai Don't miss this opportunity to stay ahead in the rapidly evolving world of AI. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1m
Sep 20
LinkedIn Company Page Strategies for 2025 and Beyond

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? To explore the best LinkedIn company page strategies, I interview Michelle J Raymond. GUEST: Michelle J Raymond https://www.linkedin.com/in/michellejraymond | SHOW NOTES: socialmediaexaminer.com/632 https://www.socialmediaexaminer.com/632 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

48m
Sep 19
Brand Video Strategy: Building Instant Connections With Your Future Customers

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts, I interview Mariana Henninger. GUEST: Mariana Henninger https://www.instagram.com/brandmagnetic | SHOW NOTES: socialmediaexaminer.com/631 https://www.socialmediaexaminer.com/631 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Sep 12
Instagram Reel Strategy: How to Connect, Engage, and Sell

Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? To explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond, I interview Eden Hazan. GUEST: Eden Hazan https://www.instagram.com/thereelcoach | SHOW NOTES: socialmediaexaminer.com/630 https://www.socialmediaexaminer.com/630 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Sep 05
4 Easy Ways to Make Better Instagram Reels

Are you struggling to make Reels? Does your video content strategy need to change? To explore four easy ways to make better Instagram Reels, I interview Shannon McKinstrie. GUEST: Shannon McKinstrie https://www.instagram.com/shannonmckinstrie | SHOW NOTES: socialmediaexaminer.com/629 https://www.socialmediaexaminer.com/629 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Aug 29
Leveraging Emotions in Your Facebook Ads for Better Results

Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot. GUEST: Nick Theriot https://www.instagram.com/nicktheriot_ | SHOW NOTES: socialmediaexaminer.com/628 https://www.socialmediaexaminer.com/628 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Aug 22
Creating Winning Email Marketing Welcome Sequences

Do you have a series of emails you send to new subscribers? Are they converting? To discover a seven-step email welcome sequence that results in more engagement and sales, I interview Tyler Cook. GUEST: Tyler Cook https://www.linkedin.com/in/cook-tyler | SHOW NOTES: socialmediaexaminer.com/627 https://www.socialmediaexaminer.com/627 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46m
Aug 15
LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? To explore using LinkedIn ads on personal profiles, I interview Anthony Blatner. GUEST: Anthony Blatner https://www.linkedin.com/in/anthonyblatner | SHOW NOTES: socialmediaexaminer.com/626 https://www.socialmediaexaminer.com/626 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Aug 08
How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? To explore how people’s beliefs impact the buyer journey, I interview Billy Broas. GUEST: Billy Broas https://www.linkedin.com/in/billybroas | SHOW NOTES: socialmediaexaminer.com/625 https://www.socialmediaexaminer.com/625 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Aug 01
UGC Strategy: Boosting Visibility and Sales With Customer Content

Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? To explore UGC strategy, I interview Neal Schaffer. GUEST: Neal Schaffer https://www.linkedin.com/in/nealschaffer | SHOW NOTES: socialmediaexaminer.com/624 https://www.socialmediaexaminer.com/624 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44m
Jul 25
Embracing Humor in Your Writing: The Funny Side of Business

Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch. GUEST: Lianna Patch https://punchlinecopy.com | SHOW NOTES: socialmediaexaminer.com/623 https://www.socialmediaexaminer.com/623 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42m
Jul 18
Video Content Marketing Strategy: Balancing Quality and Quantity

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? To explore developing a video content strategy, I interview A. Lee Judge. GUEST: A. Lee Judge https://www.linkedin.com/in/aleejudge | SHOW NOTES: socialmediaexaminer.com/622 https://www.socialmediaexaminer.com/622 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jul 11
Forget Everything You Know About Social Media: Embracing Chaos

Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer. GUEST: Mark Schaefer https://businessesgrow.com | SHOW NOTES: socialmediaexaminer.com/621 https://www.socialmediaexaminer.com/621 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jul 04
Content Automation: How to Simplify Your Content Process

Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? To learn how to simplify your content creation process with automation, I interview Stephen G. Pope. GUEST: Stephen G. Pope https://www.skool.com/content-academy/kontent-engine-db | SHOW NOTES: socialmediaexaminer.com/620 https://www.socialmediaexaminer.com/620 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jun 27
Creating a Sustainable Instagram Strategy in Five Easy Steps

Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? To learn how to create a sustainable Instagram strategy, I interview Lucas O'Keeffe. GUEST: Lucas O'Keefe https://www.instagram.com/thelucasokeefe | SHOW NOTES: socialmediaexaminer.com/619 https://www.socialmediaexaminer.com/619 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

56m
Jun 20
Selling More With Instagram: A Proven Organic Strategy

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? To learn a proven organic framework for selling more on Instagram without relying on paid ads, I interview Kar Brulhart. GUEST: Kar Brulhart https://www.instagram.com/karbrulhart | SHOW NOTES: socialmediaexaminer.com/618 https://www.socialmediaexaminer.com/618 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jun 13
Adopting AI for Business: Where to Begin

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, I interview Paul Roetzer to explore how to begin adopting AI in your business. GUEST: Paul Roetzer https://www.linkedin.com/in/paulroetzer | SHOW NOTES: socialmediaexaminer.com/a1 https://www.socialmediaexaminer.com/a1 Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45m
Jun 06
Proving Your Worth: How to Measure the Success of Your Social Marketing

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult. GUEST: Emeric Ernoult https://www.linkedin.com/in/ernoult Review our show https://www.socialmediaexaminer.com/apple on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43m
Jun 03