The Dentalpreneur Podcast w/ Dr. Mark Costes

Mark Costes


The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at

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1803 episodes

1805: BoomCloud & Bootstrapping Pt. 2

On today's episode, we continue our exploration of the innovative world of BoomCloud, a transformative dental software company. Join us as we delve into the dynamic perspectives of Jordon Comstock, the CEO of BoomCloud, and Dustin Kenyon, the Chief Revenue Officer of BoomCloud. Jordon Comstock's journey began as a dental lab technician, eventually propelling him to manage Salt Lake Dental Lab for seven fruitful years. His mastery in managing business operations, establishing sales and marketing departments from scratch, and crafting robust financial systems led him to his passion for UX design, digital marketing, SEO, PPC, and growth entrepreneurship in the SaaS and sales sector. As the visionary behind BoomCloud, Jordon's platform empowers dental practices to create in-house membership programs, fostering independence from dental insurance while augmenting patient retention and case acceptance. Dustin Kenyon brings nearly two decades of expertise as a Sales and Ops Executive. His extensive achievements include successful SaaS company exits, founding "Kaptain" - a Start-Up Consulting Agency for Tech Founders, and co-founding "BootStrapped" - a Founders Financial Education Roundtable. Beyond his professional accomplishments, Dustin's passions encompass family travel and a love for tech start-ups and creative pursuits like music, writing, composing, drawing, and painting. Part 2 delves deeper into the strategies of scaling and defines the summit of business growth. Uncover the levers that define your basecamps, the art of finding the right team members for scaling, and the responsibility of utilizing data to make informed decisions. The conversation also unveils BoomCloud's vision of becoming "Revenue as a Service" by creating revenue funnels and helping practices identify patient personas through their innovative systems. For a deeper dive into the groundbreaking work of BoomCloud and their impact on the dental landscape, connect with them at If you missed Part 1, make sure to go back and check it out to get the full picture of this conversation with Jordon Comstock and Dustin Kenyon. EPISODE RESOURCES __ __

Sep 22
1804: BoomCloud & Bootstrapping Pt. 1

On today's episode, we delve into the innovative world of BoomCloud, a transformative dental software company. Join us as we explore the dynamic perspectives of Jordon Comstock, the CEO of BoomCloud, and Dustin Kenyon, the Chief Revenue Officer of BoomCloud. Jordon Comstock's journey began as a dental lab technician, eventually propelling him to manage Salt Lake Dental Lab for seven fruitful years. His mastery in managing business operations, establishing sales and marketing departments from scratch, and crafting robust financial systems led him to his passion for UX design, digital marketing, SEO, PPC, and growth entrepreneurship in the SaaS and sales sector. As the visionary behind BoomCloud, Jordon's platform empowers dental practices to create in-house membership programs, fostering independence from dental insurance while augmenting patient retention and case acceptance. Dustin Kenyon brings nearly two decades of expertise as a Sales and Ops Executive. His extensive achievements include successful SaaS company exits, founding "Kaptain" - a Start-Up Consulting Agency for Tech Founders, and co-founding "BootStrapped" - a Founders Financial Education Roundtable. Beyond his professional accomplishments, Dustin's passions encompass family travel and a love for tech start-ups and creative pursuits like music, writing, composing, drawing, and painting. In Part 1 of this insightful interview, we dive into BoomCloud's essence and the beneficiaries of its innovative offerings. Jordon and Dustin share their inspiring journeys, reflecting on Bootstrap/Kaptain sessions and the power of community interactions. Discover the scaling philosophy akin to conquering Mount Everest, where goals become checkpoints measured against key performance indicators (KPIs). For a deeper dive into the groundbreaking work of BoomCloud and their impact on the dental landscape, connect with them at Stay tuned for Part 2 tomorrow, where we'll continue this conversation with Jordon Comstock and Dustin Kenyon. EPISODE RESOURCES __ __

Sep 21
1803: Can a Dental Practice Philosophy Save Lives?

On today's episode, we have the pleasure of delving into the world of dentistry with a twist. We’re joined by Dr. Jill Wade, a dentist who not only excels in her profession but also views it through a unique lens, integrating a deep understanding of overall health with dental care. Dr. Jill Wade is not your average dentist. She stands out with her innovative approach, centering her practices around prevention, always aiming to lead and push the boundaries of conventional dentistry. At the heart of her mission is an insatiable passion for educating others. She firmly believes, and rightly so, that optimal oral health plays an indispensable role in our overall health and wellness. It's not just about having a beautiful smile; it's about understanding what that smile tells us about our body's health. This perspective has led to the inception of the "Smile with Heart" program. Pioneering in its approach, this program stands as the first to co-manage patients by collaborating with other health professionals, employing diagnostics and blood work. Through this holistic view, Dr. Wade and her team aim to uncover the often subtle, yet crucial connections between the mouth and overall health. By identifying these nuances, they can pinpoint the root causes of inflammation, providing a fuller picture of a patient's health. Our conversation starts by exploring Dr. Wade's background, leading us through the pivotal moments and experiences that shaped her current practice. We delve into the influences and inspirations that directed Jill towards this unique path. Who were the key players, and what moments stoked her interest in the oral-systemic connection? It's a fascinating journey that highlights the confluence of personal experiences and professional insights. From understanding the origin, we transition into discussing how Dr. Wade integrated this philosophy into her practice. Implementing change is never easy, so how did she ensure that her team was on board? And once the team was aligned, how did she get her associates to not only understand but also passionately advocate for this approach? Navigating through the conversation, we uncover the nuts and bolts of Dr. Wade's practices. She delves into the specifics of the protocols they follow, the testing they utilize, and how they go about educating their patients. But the journey doesn't end with diagnosis. Once the lab results and radiologist reports are in, what's next? Dr. Wade provides a glimpse into the diverse treatment protocols employed in her office, tailoring each approach to the diagnosis at hand. This episode offers an enlightening perspective on dentistry, breaking the boundaries of what we traditionally expect. Dr. Jill Wade exemplifies how the world of dental care is evolving, urging us to see our oral health as a vital component of our overall well-being. To learn more about Dr. Jill Wade's groundbreaking work or to schedule a consultation, visit her at EPISODE RESOURCES __ __

Sep 20
1802: Pioneering Digital Innovation

On today's episode, we are thrilled to welcome Dr. Rania Saleh, a trailblazing entrepreneur in the field of dentistry and the co-founder of Oryx Dental, a prominent cloud-based dental management software company. Dr. Saleh's remarkable journey from a Doctorate in Dental Surgery in 2003 to the forefront of dental software innovation showcases her unwavering dedication and fusion of creativity and science. Dr. Rania Saleh's story is one of transformation and innovation. With a foundation in dental education and practice, she furthered her expertise through advanced training at McGill University and the prestigious Kois Institute. However, her journey began with aspirations of becoming an architect. Hailing from war-torn Lebanon, she navigated a path that led her from architectural dreams to becoming a successful dentist and ultimately to the realm of software development. Our conversation with Dr. Saleh centers around her groundbreaking venture, Oryx Dental. She takes us through the intriguing origins of Oryx Dental and how it evolved into a leading cloud-based dental management software company. We delve into the significance of surveys and case acceptance in the realm of dentistry, discussing how they contribute to enhancing patient care and overall practice efficiency. One of the highlights of our conversation is Dr. Saleh's exploration of what sets Oryx Dental apart. With an emphasis on leveraging Artificial Intelligence (AI), Oryx Dental introduces innovation that streamlines processes, elevates patient experiences, and empowers dental practices to thrive in a technologically advanced landscape. Switching practice management software is a significant decision for any dental practice, and Dr. Saleh provides insights into the training and transition process for dental practice teams considering Oryx Dental. She sheds light on the seamless integration and the comprehensive support provided to ensure a smooth transition and optimized utilization of the software's capabilities. Ever wondered what a day in the life of a software CEO looks like? Dr. Saleh provides a fascinating glimpse into the responsibilities and dynamics of her role, offering a perspective that bridges the world of dentistry and cutting-edge technology. Our conversation culminates with a deep dive into the customer experience with Oryx Dental. Dr. Saleh shares how patient care remains at the core of Oryx Dental's mission, and the software's impact on patient satisfaction and practice success. To learn more about Oryx Dental and the revolutionary contributions it brings to the dental industry, visit EPISODE RESOURCES __ __

Sep 19
1801: Do You Need a CFO?

On today's episode, we have the privilege of sitting down with Jaime Staley, a Partner, virtual CFO, and CPA with a focus on enhancing growth and profitability for service-based business owners. Jaime's extensive experience and expertise make her an invaluable resource for gaining insights into business tips and growth strategies. She joins us to share her well-rounded sustainable approach that can significantly improve the lives of business owners. Throughout the episode, you'll discover how accounting impacts businesses and how leveraging numbers can drive revenue and enhance business value. Jaime Staley's journey is a testament to her dedication and passion for helping businesses thrive. As a vCFO, CPA, and partner in a growing business, Jaime has garnered profound insights into the intricacies of financial management. Her more than a decade of experience in working with dental practice owners has equipped her with a unique perspective on aligning accounting practices with business growth. During our conversation, we dive into the world of finance and accounting, starting with how Jaime's own career journey led her to establish her firm. Demystifying the role of a CFO, Jaime sheds light on how a CFO's responsibilities differ in the accounting realm. We explore the challenges businesses face when they aspire to scale beyond their current capabilities. Jaime shares her expertise on steering these conversations to ensure that growth is not only ambitious but also aligned with the business's readiness. One of Jaime's core passions lies in helping dentists comprehend the intricacies of finances and accounting. Her insights into the inner workings of dental practices empower dentists to make informed decisions and gain better control over their practices' financial aspects. As we progress through the conversation, we touch upon strategies for effectively reducing tax liability and minimizing tax amounts legally. Jaime's insights into tax planning offer valuable guidance for businesses seeking to optimize their financial health. Hiring a professional CPA can be a game-changer for businesses, and Jaime provides practical advice on what to look for when considering this crucial step. We also delve into the significance of creating a well-defined plan for debt repayment, discussing the merits of aggressive versus gradual debt reduction. Today's episode is brimming with actionable insights and expert guidance from Jaime Staley. Her expertise, particularly in the realm of dental practices, offers a fresh perspective on accounting and financial management. So, if you're seeking to gain a better understanding of how finance impacts your business and how you can strategically leverage numbers to enhance growth, this episode is a must-listen. To connect with Jaime and tap into her wealth of knowledge, make sure to reach out to her at EPISODE RESOURCES __ __

Sep 18
1800: Navigating the FinTech Frontier

On today’s episode, we sit down with Chad Widensky, the dynamic Chief Revenue Officer at Provide. Chad's journey began as a Regional Director of Practice Finance for the Northeast in March 2019, and after demonstrating his unparalleled expertise in practice finance, spanning over 13 years, he was elevated to his current pivotal role in 2022. A proud Boston University graduate with a BS in Political Science and Philosophy, Chad now leads with a focus on driving loan volume and revenue growth across multiple teams. Our conversation dives deep into the nuances of the FinTech industry. Chad draws comparisons between traditional banking institutions and innovative FinTech companies like Provide. What sets them apart? It's not just the software; it's the entire experience, devoid of layers of bureaucracy. Chad recalls his extensive decade-long experience with larger institutions and how it helped him shape and refine the consultative approach he brings to Provide. One of the stand-out moments from the discussion is the emphasis on technology and people. As Chad mentions, technology can streamline processes, but it's the human touch that truly transforms a client's experience. The recent shift in Provide's mission statement—from emphasizing technology first to highlighting the importance of great people backed by innovative technology—is a testament to that belief. Chad sheds light on the internal dynamics at Provide, emphasizing real-time communication tools like Slack and the collaborative ethos it brings, bridging the gap between sales teams and underwriters. He also proudly shares the company's meteoric rise as the second-largest lender in the dental lending space. The conversation then pivots to Chad's unique role as Chief Revenue Officer—a title that might be new to many. Beyond driving revenue, Chad's role encompasses strategy, system development, product delivery, and ensuring that clients, especially healthcare professionals, have a seamless and positive experience with Provide. As the episode wraps up, we get a snapshot of how Provide's reach is expanding across the United States with a strong team of dedicated representatives, and a hint at an intriguing SBA product that's on the horizon. If you've ever been curious about the world of FinTech, or are a professional in the healthcare domain seeking a financial partner that prioritizes both technology and personal touch, this episode is a must-listen. Dive in, get inspired, and discover the future of practice finance with Provide and Chad Widensky! EPISODE RESOURCES __ __

Sep 15
1799: Keeping Your "A-Players" Happy & Engaged

On today’s episode, Mark and Sydney Robinson delve into the common themes and most engaging posts within the Dental Success Network (DSN) community. They offer their insights and advice on various challenges faced by dental practice owners and managers. MOTIVATING TEAM TO SCHEDULE FOR PRODUCTION GOALS __ __ REWARDING LOYALTY AND KEY PLAYERS __ __ This episode provides valuable insights for dental practice owners and managers, addressing common challenges they face in team motivation, retention, and scheduling for production goals. Mark and Sydney's thoughtful advice and real-world examples make this a must-listen for anyone in the dental industry looking to enhance their practice's success. EPISODE RESOURCES __ __

Sep 14
1798: The PPO Playbook

On today's episode, we are joined by a remarkable entrepreneur who has reshaped the dental landscape with her unwavering dedication to helping dental practices thrive in the realm of PPO negotiations. Shelley DeGroff, the founder and CEO of PPO Advisors, has an inspiring journey that stems from her experience in a dental office, and she recognized a pressing need for fair deals from PPOs. Shelley's story is one of unexpected entrepreneurship. As an office manager for a private dental practice, she dived into the intricate world of PPO contracts, gaining an in-depth understanding of the dynamics that can significantly impact practice revenues. When she successfully negotiated better terms for her own office, revenues soared. Recognizing the widespread demand for her expertise, Shelley founded PPO Advisors in 2013, marking the beginning of her mission to empower dental practices with the tools to negotiate better PPO contracts. Hailing from a rural background in Nebraska, Shelley's journey has been marked by her unwavering work ethic and an integrity-based approach to business. Her commitment to leveling the playing field for her clients, allowing them to work smarter and amplify profits, showcases her dedication to driving positive change within the dental industry. During our conversation with Shelley, we delve into intriguing topics that shed light on the crucial aspects of PPO negotiations. We explore the concept of umbrella networks and whether PPO Advisors accepts them, shedding light on the complexities that dental practices navigate. Fee schedules and time frames also come under discussion, providing valuable insights into the meticulous work that goes into optimizing PPO contracts. One of the highlights of our conversation is Shelley's wisdom on reducing dependence on PPOs and identifying the thresholds for maintaining a healthy balance. Her expertise empowers dental practitioners to make informed decisions that align with their growth strategies. As a pioneering force in the industry, Shelley has nurtured PPO Advisors into a success that is propelled by a dedicated team. We gain insights into the growth journey of her team, the turnaround time to onboard clients, and what truly sets PPO Advisors apart from competitors. To connect with Shelley DeGroff and explore how PPO Advisors can transform your dental practice's PPO negotiations, visit EPISODE RESOURCES __ __

Sep 13
1797: Navigating New Financial Waters

On today’s episode, we delve into the recent significant surge in interest rates and its repercussions on various sectors, notably dentistry. We discuss how, in times of low-interest rates pre-COVID and post-pandemic, private equity groups capitalized by leveraging businesses with debt. This strategy fueled the quick aggregation of dental practices. However, the current upswing in interest rates has put enterprises, particularly those supported by private equity, in a challenging position. Many of these firms are now re-evaluating their previous aggressive acquisition methods, shifting their focus from a pure aggregation model to an operation-centric model. This transition is evident in the increasing workout activities. Furthermore, we highlight a case of a private equity-backed regional DSO on the East Coast, where the lender's reduction in the debt to EBITDA multiple translated to a $30 million decrease in available debt funding. As the market evolves, our conversation underscores the importance for sellers and equity rollers to vet their buyers meticulously. This includes understanding the buyer's capital structure, debt setup, and operational history to safeguard the equity aspect of any transaction. Finally, we emphasize the need to distinguish between mere aggregators and genuine operators in the industry. The "Scaling from Clinician to CEO" event will take place in Scottsdale at the Phoenician from October 11th-13th. Designed for those with one to five dental practices, the event provides insights on transitioning from a clinical role to a CEO position. Topics will address systematization, legal challenges, attracting associates, and appropriate bank funding. Prioritizing hands-on learning and actionable insights, the sessions are tailored for those aiming to expand and navigate the intricacies of dental business growth. Registration is capped at 150 participants to ensure an intimate learning environment. The emphasis is on the rising challenges of running small dental businesses and the advantages of evolving into a group practice model.   Group Practice Accelerator Podcast: Our SFC2CEO Event Link: To Download the SFC2CEO agenda: EPISODE RESOURCES __ __

Sep 12
1796: RE the Right Way

On today's episode, we delve deep into the intricacies of the dental industry, exploring the challenges and opportunities that lie therein. Guiding us through this journey is Justin Ditkofsky, the visionary force behind WeCare Practice Advisors. As we navigate this conversation, we'll uncover the pivotal role WeCare plays in sculpting the success of dental businesses across North America. Justin Ditkofsky, the Founder and CEO of WeCare Practice Advisors. Over the past decade, Justin has woven an intricate tapestry of experience, not just in dentistry, but also in realms of private equity, venture capital, technology, and real estate development. It's this rich mosaic of knowledge that has shaped him into a beacon for dental professionals, both in Canada and the United States. Whether it's a startup or an established dental practice looking to expand, relocate, or even navigate a lease negotiation, Justin’s insights have become invaluable. Beyond the world of dentistry, his influence is felt in the tech sector as an Advisor to Rhenti and in the myriad real estate development projects he passionately engages with. In our riveting dialogue, Justin paints a vivid picture of what an ideal partnership between WeCare and dental professionals looks like. He helps us understand the symphony of factors that dictate when and how a dental entity should engage with WeCare, ensuring an orchestra of success. We traverse the broad avenues of the commercial real estate landscape, understanding its nuances, its quirks, and its profound impact on businesses, especially in the dental domain. Justin then brings us into the protective embrace of WeCare's in-house legal sanctum, revealing how their legal maestros work tirelessly to ensure the best outcomes for clients. And as we journey across the nation, we learn about WeCare’s expansive footprint, a mark of trust and excellence that stretches across all 50 states. We also delve into the unique opportunities that beckon dental practice owners, especially as they stand on the cusp of pivotal moments, like the end of a lease. Connect with the experts at WeCare. Begin your journey today by visiting EPISODE RESOURCES __ __

Sep 11
1795: PRF & Membrane in Advanced Surgery

On today’s surgical Saturday episode, we're diving deep into the fascinating world of Platelet-Rich Fibrin (PRF) and membranes, joined by two exceptional surgical experts, Dr. Dan Briskey and Dr. Taher Dhoon. __ __ This episode is a treasure trove of knowledge for dental professionals looking to take their skills to the next level. Don't miss out on the chance to explore the incredible world of PRF and membranes with these experts. Stay tuned for more advanced surgical insights in future episodes! EPISODE RESOURCES __ __

Sep 09
1794: From Vet School to Dentistry

On today's episode, Dr. Mark Costes engages in a captivating conversation with Dr. Sarah Blair, a visionary dentist and the co-founder of Indie Practices. Get ready to delve into the world of effective leadership and practice management. Dr. Sarah Blair's journey from veterinary school to dentistry is both inspiring and intriguing. Her passion for business ownership led her to venture into the dental field with a unique perspective. As a co-founder of Indie Practices, she has become a staunch advocate of transformative leadership to drive practice growth. Dr. Blair's story unfolds with her decision to purchase a struggling small dental practice, a move that transformed it into a thriving venture generating $1 million in annual revenue within just four years. Her passion for clinical dentistry converged with a deep-rooted interest in practice management, eventually leading her to embrace a pivotal role in shaping Indie Practices. Indie Practices, founded in 2018, stands as a testament to Dr. Blair's commitment to coaching and empowering independent practice owners. Driven by her collaboration with a leadership coach from the education sector, the practice focuses on cultivating quantifiable practice management skills through transformational leadership. The conversation delves into the core of Indie Practices' model, emphasizing the profound impact of transformational leadership on dental practices and beyond. Dr. Blair sheds light on common themes she coaches her members through, including the intricacies of Human Resources. Dr. Blair's life outside dentistry takes center stage as she shares her adventurous experience of living on a sailboat and navigating the challenges of life at sea. She recounts the scariest situation she and her husband encountered during their sailing journey. Listeners gain insights into Dr. Blair's daily routine and client interactions. Her commitment to her role as a coach and consultant shines through, revealing her dedication to fostering positive change in the lives of practice owners. Dr. Blair introduces the concept of measuring backward from one's desired point of fulfillment, emphasizing the significance of finding happiness at every step of the journey. The episode wraps up with a discussion on work-life balance and the profound impact that effective leadership can have on both professional endeavors and personal well-being. To connect with Dr. Sarah Blair and learn more about Indie Practices, visit EPISODE RESOURCES __ __

Sep 08
1793: Navigating Business Exits

On today's episode, we have a conversation with Tracy Gunn, a seasoned entrepreneur and the founder of Get Exitable, a company dedicated to assisting business owners in achieving their desired exits from their businesses. Tracy's personal journey, which saw her transform her "unsellable" restaurant into an attractive acquisition within a remarkable three months, forms the backdrop of her mission. With a focus on guiding business owners who are looking to exit due to various reasons, Tracy helps her clients devise tailored exit strategies that not only make their businesses sellable but also transferable and highly appealing to potential buyers. Tracy's determination to help one million small business owners develop and implement effective exit strategies by 2028 is indeed commendable. During the interview, Tracy delves into her journey of selling her own restaurant and how that experience fueled her to establish "Get Exitable." She elaborates on the critical factors that contribute to a business's sellability, posing vital questions that business owners should consider. These include the ability to hand over the business to someone for an extended period without it crumbling, and evaluating the processes in place. Tracy shares valuable insights on avoiding premature or ineffective delegation, which is a common pitfall. She also addresses the issue of high failure rates among small businesses and low scaling rates, providing guidance on the importance of clarity in a business's purpose beyond the capability of the owner. Tracy's approach to working with entrepreneurs seeking to sell their businesses is methodical and thoughtful, commencing with goal identification. She walks us through the process of transforming an unsellable business into an attractive prospect for potential buyers, emphasizing the significance of creative financing in analyzing potential buyers. For more information and insights from Tracy, be sure to visit her website at EPISODE RESOURCES __ __

Sep 07
1792: Scaling a Multimillion Dollar Business

On today's episode, Dr. Mark Costes engages in a captivating dialogue with the remarkable Stacy Tuschl, a trailblazer who embarked on her entrepreneurial journey at the tender age of 18. Starting with a business in her parents' backyard, Stacy transformed it into a multimillion-dollar enterprise that continues to flourish under her leadership. A bestselling author and founder of Well Oiled Operations, Stacy is dedicated to helping small business owners globally by establishing systems that foster growth through team accountability. Her expertise addresses the common challenge of CEOs becoming bottlenecks to business expansion due to time and energy limitations. Stacy's Well Oiled Operations podcast, with over 2.5 million downloads, features enlightening conversations with influential figures like Suze Orman. Delve into the interview to explore Stacy's evolution from her initial dance studio business to her current ventures. Discover her insights into project management software and how it aids delegation and prioritization. The transition from management to leadership is a key discussion, shedding light on the strategic shift that drives successful businesses. Stacy's recommendation of impactful books, including "Profit First" and "The One Thing," adds a valuable dimension to the conversation. Unveil Stacy's approach to addressing challenges by pinpointing the problem and then seeking knowledge to overcome it. The dialogue expands to encompass recruitment strategies and the art of retaining employees. Tune in to glean insights from a seasoned entrepreneur who was recognized as the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. For further exploration of Stacy Tuschl's wisdom and expertise, delve into the Well Oiled Operations podcast and connect with her on Instagram @StacyTuschl. If you're seeking guidance on streamlining your business operations and unlocking growth potential, Stacy's insights are a goldmine of knowledge. EPISODE RESOURCES __ __

Sep 06
1791: Digital Marketing Decoded

On today’s episode, Dr. Mark Costes engages in a conversation with Justin Strong, the visionary founder and CEO of Room 118, Inc., a cutting-edge digital marketing agency specializing in the dental realm. Justin Strong brings a wealth of experience to the table, having spent 25 years in various dynamic roles within technology companies, ranging from sales and marketing to product and operational management. As the brains behind Room 118, he's on a mission to transform dental marketing by leveraging the power of digital platforms. He's also the mastermind behind the Dental Digital Marketing Index, a comprehensive source of data that unravels the intricacies of marketing for dental practices. In this episode, get ready to delve into a range of captivating topics with Justin Strong. Discover the latest insights on emerging web searches that are shaping the landscape of specific clinical procedures. Unearth strategic gems tailored for both small, independent dental practices and larger operations, exploring ways to dominate local searches and secure prominent positions on Google search results. Venture into the world of ad-words, re-marketing, and re-targeting as Justin breaks down the essence of these concepts for dental practice success. The age-old question of whether to incorporate videos on your dental practice website finds a definitive answer, with Justin offering expert advice on leveraging videos to establish a strong online presence. As the conversation unfolds, you'll gain valuable insights into the expected returns from marketing efforts and where those returns manifest within your dental practice. Justin Strong's depth of knowledge and innovative strategies are bound to enlighten and inspire your approach to dental marketing. Tune in to uncover the digital marketing secrets that can elevate your dental practice's online visibility, engagement, and ultimately, your bottom line. And after the episode, make sure to connect with Justin Strong and explore the transformative potential of Room 118, Inc.  EPISODE RESOURCES __ __

Sep 05
1790: Trends Shaping Dentistry

On today's episode, join us as Dr. Mark Costes engages in a dynamic conversation with Dr. George J Schmidt, an influential figure in the realm of dentistry. Dr. Schmidt's journey into the dental field, even later in life, showcases his determination and passion for making a difference. A graduate of UMDNJ-NJ Dental School with a DMD degree, Dr. Schmidt's accomplishments include being a Fellow of the Academy of General Dentistry and the International Congress of Oral Implantologists. Beyond his private practice, he plays pivotal roles in dental education, serving as an Adjunct Clinical Assistant Professor at NYU College of Dentistry and Rutgers School of Dental Medicine. Dr. Schmidt's dedication extends to various leadership positions, including the Academy of General Dentistry's National Podcast host, chairman of the scientific meetings council, and past president of the NJAGD. Discover insights into Dr. Schmidt's journey and the growth of the Academy of General Dentistry, an organization he's deeply involved with. Tune in to learn about the trends shaping dentistry's future and the positive changes Dr. Schmidt observes in the field. For those interested in the multifaceted world of dentistry and eager to learn from Dr. George J Schmidt's wealth of experience, this episode offers a wealth of knowledge and inspiration. To connect with Dr. Schmidt and explore his contributions, reach out to him at or EPISODE RESOURCES __ __

Sep 04
1789: Milestones to Becoming a Super GP

Welcome to a special Saturday edition of the Dentalpreneur Podcast! In this episode, we dive into the captivating realm of surgical dentistry with the insightful duo of Dr. Daniel Briskie and Dr. Taher Dhoon. Dr. Taher Dhoon, a true Master of Dental Implants, has harnessed the transformative power of dental implants to change lives. His expertise in implant solutions is sought after by fellow dentists aiming to attain similar levels of success. Dr. Dhoon wears many hats as a Surgical Instructor at the Colorado Surgical Institute, a Blackbelt Coach with the Mark Costes’ Dental Success Institute, a Surgical/Digital Faculty member with the Dental Success Network, and an accomplished author and coach of The Practice Launchpad. His consulting work empowers dentists nationwide to create dream businesses, from efficient overhead management to profitable growth strategies through specialized procedures. Dr. Daniel Briskie, hailing from a lineage of dentists, is an embodiment of surgical mastery. Growing up in the dental profession, he honed his surgical skills after graduating from dental school at Detroit Mercy and completing a General Practice Residency at Denver Health Hospital. Dr. Briskie's commitment to excellence shines through in his proficiency across diverse surgical realms, including Full Arch surgical implants, PRF/PRP techniques, sedation methods, bone grafting, and advanced prosthetics. His surgical prowess is mirrored by his role as a Surgical Instructor with the Colorado Surgical Institute and a faculty member of Mark Costes’ Dental Success Institute. In this episode, we embark on a journey of insight and exploration, centered around the theme of “Surgical Saturdays.” Dr. Briskie and Dr. Dhoon engage in a compelling dialogue that delves into their evolution from general dentists to surgical specialists. We explore the value of continuing education, pushing professional boundaries, and reaching a point of comfort in doing so. The concept of the super GP comes to life as they share their journey, experiences, and the investment—both in time and money—needed to achieve surgical proficiency. EPISODE RESOURCES __ __

Sep 02
1788: Wishing for Bigger Problems

On today's episode, Dr. Mark Costes engages in a dynamic conversation with the accomplished Sydney Robinson, a first-generation university graduate with a Bachelor's degree in Healthcare Management. From an early age, Sydney recognized the significance of open communication, perseverance, and unwavering personal and professional integrity. A dedicated cornhusker transplant, she cherishes quality time with her wonderful family, the excitement of football, exploring the world through travel, and the realm of podcasting. Sydney's role as the Executive Director of Operations at Dental Success Network (DSN) provides her with a platform to exert her strategic prowess. She is responsible for shaping, implementing, and refining operational protocols and guidelines within the organization. This encompasses the development and execution of growth initiatives set by the CEO and COO. With an astute eye for talent, Sydney formulates job descriptions, manages the hiring process, oversees comprehensive employee training, and establishes performance evaluation benchmarks. Collaborating closely with department heads, she collaborates on financial planning and ensures cross-departmental operational alignment. Through vigilant financial scrutiny, she maximizes revenue margins and conducts meticulous budget reviews to optimize profitability. Sydney and Dr. Costes delve into crucial topics during their conversation. They explore the art of leadership pivoting, especially during critical moments like the loss of key team members. Sydney's insights into fostering appreciation among the team and setting clear expectations shine through. The dialogue underscores the significance of strategic hiring practices to prevent recurrent "crisis mode" scenarios. The concept of the "Success Tax" is an intriguing focus of the discussion. As an organization scales, the problems it faces tend to amplify. However, Sydney emphasizes that with personal growth and leadership development, one gains the ability to tackle more intricate challenges with finesse. For those eager to explore the wealth of knowledge within the Dental Success Network (DSN), make sure to check out the platform through this link: EPISODE RESOURCES __ __

Sep 01
1787: Does Your Office Really Know What Matters? Pt 2

On today’s episode, we continue Dr. Summer Kassmel's impactful presentation from DSS 2023. In this episode, we dive deeper into the strategies that empower dental practices to recognize achievements, foster open communication, and celebrate the contributions of their teams. Dr. Kassmel's entrepreneurial spirit shines as she guides us through effective methods of tracking progress and success. She emphasizes the role of immediate and constructive feedback, highlighting its potential to drive growth and continuous improvement. Communication takes center stage as we explore the power of open and transparent interaction among team members. Dr. Kassmel introduces the concept of "1st Degree Communication" and its potential to streamline practice operations and leadership. The episode concludes with insights into fostering a culture of appreciation and recognition. Dr. Kassmel's strategies demonstrate how gratitude and acknowledgment can enhance team morale and create an environment where everyone thrives. As we wrap up Dr. Summer Kassmel's illuminating presentation, reflect on the transformative potential these strategies hold for your dental practice. If you missed Part 1, make sure to go back and watch it to gain a comprehensive understanding of Dr. Kassmel's insights on practice excellence. EPISODE RESOURCES __ __

Aug 31
1786: Does Your Office Really Know What Matters? Pt 1

On today's episode, Dr. Mark Costes brings you an exclusive presentation from DSS 2023 in San Antonio, Texas, featuring the incredible Dr. Summer Kassmel. Tune in as we dive into the transformative strategies that can elevate your dental practice to new heights of excellence in this 2-Part episode. In this captivating presentation, Dr. Summer Kassmel takes us on a journey of practice transformation. With her vast experience as a successful entrepreneur and dental practitioner, Dr. Kassmel delves into the core principles that define excellence within a dental practice. With her dynamic leadership, Dr. Kassmel has built multiple multi-doctor practices and educational ventures while maintaining clinical excellence. She shares her insights on how to create an environment that encourages growth, empowers team members, and provides exceptional patient care. We explore the factors that contribute to the best service organizations and identify the key components of an irresistible workplace culture. Dr. Kassmel's approach highlights the significance of understanding team roles and fostering accountability, ensuring the practice operates harmoniously. Stay tuned for Part 2 tomorrow as we continue the journey through Dr. Summer Kassmel's presentation. EPISODE RESOURCES __ __

Aug 30
1785: From Tech to Teeth

On today's episode, Dr. Mark Costes sits down with Penny Reed, the Chief Growth Officer at eAssist Dental Solutions and author of "Growing Your Dental Business". Penny's journey from an IT manager at Walmart to a dental business expert brings a unique perspective to the table. With over 30 years of experience as a speaker and dental business coach, Penny shares invaluable insights. Discover how Penny's transition from an IT background to the dental industry shaped her expertise in successful practice growth. She discusses the art of integrating outsourced billing services effectively into private practices, a topic she champions as the Chief Growth Officer at eAssist Dental Solutions. Tune in as Penny delves into the realms of leadership and culture within a dental practice. She defines the essence of team culture and shares her insights on fostering a positive work environment that fuels growth. As a certified "Behavioral Consultant" and former Dale Carnegie Trainer, Penny's wisdom is not only practical but also backed by years of experience. Learn about the future plans with Penny and eAssist as she continues to empower dental practices. For those seeking Penny's expert assistance, feel free to reach out at or contact her at 901-371-6295. Her wealth of knowledge and passion for dental practice growth make her a valuable resource in the industry. EPISODE RESOURCES __ __

Aug 29
1784: Scaling a True Bootsrap

On today's episode, Dr. Mark Costes engages in an insightful conversation with Saba Arif, a trailblazer with a unique journey into the world of dentistry. Saba is not only the CEO and Founder of Smart Dental Compliance, but she's also a visionary entrepreneur who's making waves in the industry. The discussion delves into Saba's remarkable path to dentistry and her role at Smart Dental Compliance. This dynamic company offers a comprehensive solution for Dental Compliance, encompassing strategies to elevate business turnover, accredited staff training, and recruitment services. Whether you're an established practice or embarking on a new venture, Smart Dental Compliance is there to enhance your business and ensure outstanding customer service. Saba shares the spark that ignited her entrepreneurial spirit and led to the creation of Smart Dental Compliance. The conversation touches on the concept of compliance within the company and its significance. With a focus on Saba's role as the CEO and Founder, the dialogue explores the challenges she faced during the startup phase, with a spotlight on the recruitment aspect. Through the exchange, listeners gain insights into Saba's evolution as a leader and the long-term vision she holds for her business. Tune in for an illuminating discussion that showcases the dedication, innovation, and success that define Saba Arif's journey with Smart Dental Compliance. To explore more about Smart Dental Compliance, visit their website and discover the innovative solutions they offer to enhance dental practices and ensure compliance. EPISODE RESOURCES __ __

Aug 28
1783: Full Arch Masters

On today's episode, Dr. Mark Costes engages with two distinguished experts in the field of dentistry, Dr. Taher Dhoon and Dr. Daniel Briskie. Tune in as they delve into the world of treatment planning, specifically focusing on the revolutionary concept of All On X procedures. In this episode, Dr. Dhoon and Dr. Briskie take us on a comprehensive journey through the intricate realm of All On X treatments. With their combined mastery and expertise, they shed light on the critical aspects of determining suitable candidates for this transformative procedure. The concept of "carbon dating" emerges as a pivotal strategy to simplify complex decisions, enabling practitioners to present patients with the most practical and effective treatment options tailored to their needs. Discover the essential elements of team intake and preparation for a full treatment plan and case presentation. Our experts emphasize the significance of identifying the "Why" behind a patient's desire for an All On X procedure. This deeper understanding not only helps patients embrace the treatment but also fosters trust and commitment to the process. Dr. Dhoon and Dr. Briskie also share invaluable insights into addressing common objections and challenges that may arise during patient consultations. They provide strategic methodologies to navigate through these obstacles, ensuring patients are well-informed and confident in their decisions. The episode unfolds with a thoughtful exploration of financial discussions in the treatment planning process. The doctors deliberate on the doctor's role in discussing finances versus that of a team member, highlighting effective communication strategies that lead to better patient outcomes. Furthermore, the episode unravels the benefits of bundling and how it contributes to enhancing the patient experience. Delve into the complexities of insurance and discover the solutions to the most prevalent hurdles patients face on their journey towards All On X treatment. They then unveil the landscape of third-party financing and share insights into its frequency of use among patients. Gain a profound understanding of when dentists can expect All On X procedures to become profitable and embark on a transformative journey that offers both clinical and business success. As we wrap up this enlightening conversation, Dr. Dhoon and Dr. Briskie provide a sneak peek into the forthcoming surgical session at the Colorado Surgical Institute. To stay updated and informed, head over to   EPISODE RESOURCES __ __

Aug 26
1782: Buffett's Rules for Investing Pt. 2

On today's episode, Dr. Mark Costes continues the engaging conversation with Paul Moore, Founder and Managing Partner of Wellings Capital. They dive deeper into Warren Buffett's investment principles and explore strategies for building enduring wealth. Introducing Paul Moore: As a seasoned entrepreneur with a diverse background encompassing engineering, business management, and real estate investment, Paul Moore brings a wealth of experience to the discussion. His journey from corporate America to successful entrepreneurship sets the stage for valuable insights. Expanding Investment Insights: The conversation shifts towards creating passive wealth and managing the balance between active involvement and quality of life. Paul and Mark highlight the importance of making deliberate choices and setting boundaries to prioritize meaningful experiences and relationships over excessive commitments. Unveiling True Investment Value: Listeners gain further understanding of the concept that an investment's value transcends its initial price tag. Paul and Mark delve into the significance of identifying businesses with robust competitive advantages or "moats," a philosophy that aligns closely with Warren Buffett's principles. If you missed Part 1 of this conversation, be sure to catch up and enhance your understanding of Warren Buffett's investment principles and Paul Moore's journey. EPISODE RESOURCES __ __

Aug 25
1781: Buffett's Rules for Investing Pt. 1

On today's episode, Dr. Mark Costes engages in a conversation with Paul Moore, Founder and Managing Partner of Wellings Capital. They delve deep into Warren Buffett's investment principles and discuss how they can be applied for financial success. Introducing Paul Moore, the Managing Partner of Wellings Capital. With a background that includes an engineering degree, an MBA, and a journey in entrepreneurship, Paul's experiences have led him to a focus on real estate investment and wealth preservation. Key Investment Insights: The conversation begins with exploring the idea that the worst deals are often made in the best times, while the best deals can emerge in challenging times. Paul and Mark discuss the significance of generating passive income for long-term wealth accumulation. They also dive into the concepts of intrinsic value and market efficiency in investment decision-making. Navigating Investment Challenges: The importance of competence in making investment decisions outside one's comfort zone is discussed. The conversation also touches on the balance between risk and returns, shedding light on how seasoned investors manage this trade-off. Paul and Mark introduce the concept of "skinny dipping" and its relevance to investment strategies. They elaborate on how market turbulence can expose the strengths and weaknesses of investments. Stay tuned for Part 2 of this episode to gain a comprehensive understanding of Buffett's investment rules and how to build wealth strategically. EPISODE RESOURCES __ __

Aug 24
1780: Advanced Dental Communication

On today's episode, Dr. Mark Costes engages in a conversation with the accomplished Dr. Chris Bowman, a distinguished dentist, speaker, and author based in Charlotte. Dr. Bowman is the founder of Advanced Dentistry of Charlotte, a practice that has earned him a position in the top echelons of dentists nationwide, ranking among the top 5-10% in the field. Dr. Bowman's expertise spans across various domains including cosmetic dentistry, adult orthodontics, gum rejuvenation, sleep apnea treatment, and sedation dentistry. His commitment to advancing the dental profession led him to establish Dental Insiders in 2005. This platform offers coaching and training to dental professionals and teams, with a global reach spanning over 3100 professionals. During the conversation, the spotlight turns to Dr. Bowman's remarkable course, the "Get More YES's" Advanced Dental Communications course. Listeners gain insights into the comprehensive coverage of the course material and its potential impact. Dr. Bowman shares how the strategies and techniques from the course can be practically implemented to transform dental practices. As a Clinical Instructor for Six Month Smiles, Dr. Bowman's influence extends into the realm of education. His speaking engagements at prestigious dental events like Yankee Dental Congress and Excellence in Dentistry's "Spring Break" Seminar highlight his prominence in the field. His contributions to leading dental publications and forums showcase his dedication to sharing valuable insights and knowledge. Tune in to this engaging episode to learn from Dr. Chris Bowman's wealth of experience and discover how his courses can elevate dental communications and practice strategies. To explore Dr. Chris Bowman's "Get More YES's" Advanced Dental Communications course and other valuable offerings, visit his website to unlock a world of impactful insights and transformational learning. EPISODE RESOURCES __ __

Aug 23
1779: The Black Belt Hygiene Department Pt 2

On today’s episode, we continue with Part 2 of the webinar, "Total Hygiene Solutions: A Deep Dive Workshop with Dr. Ben Kacos," brought to you by the Dental Success Network (DSN). In this episode, we're joined by Dr. Mark Costes and Ashlee Hirschfeld, COO of DSN and founder of GSDQueen, along with the brilliant Dr. Ben Kacos. Delve into the intricate realm of dental practices as Dr. Kacos unveils the significance of the crown and bridge warranty, linking it to the next crucial hygiene appointment at crown delivery. Explore the world of recall and activation strategies, harnessing the power of technology to engage patients via text and email, with personalized text-video messages coupled with enticing offers. Furthermore, discover valuable coding insights encompassing Irrigation and Scaling in the presence of gingivitis (D4921, D4346, D110, D1206). As the conversation deepens, unravel oral systemic facts concerning gum infection, highlighting the profound interconnectedness of oral health and overall well-being. We hope you've found this two-part series immensely valuable. To take your knowledge to the next level and to benefit from Dr. Ben Kacos' expertise, contact Liz Murphy at to register for his comprehensive course on Total Hygiene Solutions. EPISODE RESOURCES __ __

Aug 22
1778: The Black Belt Hygiene Department Pt 1

On today's episode, join us as we delve into a comprehensive exploration of Total Hygiene Solutions in a live webinar titled "Total Hygiene Solutions: A Deep Dive Workshop with Dr. Ben Kacos." Dr. Ben Kacos, along with the expert insights of Dr. Mark Costes and Ashlee Hirschfeld, COO of DSN and founder of GSDQueen, takes us on an insightful journey. In this segment, Dr. Ben Kacos uncovers the catalyst behind his impressive growth and focuses on a pivotal factor - scaling the hygiene department. Learn about NP & SRP Blocks, enhancing reappointment rates, leveraging whitening services, and the critical role of irrigation. Dive into the nuances of scaling procedures in the presence of gingivitis, gaining invaluable insights for elevating your dental practice's hygiene standards. Stay tuned for the second part of this enriching webinar, where we will continue to uncover essential strategies for enhancing your practice's hygiene excellence. For a deeper dive into Total Hygiene Solutions and to expand your dental expertise, reach out to Liz Murphy at to register for Dr. Ben Kacos' course. EPISODE RESOURCES __ __

Aug 21
1777: Controlled, Intentional Growth

On today’s episode, Dr. Mark Costes sits down with Joshua Scott, the Owner and CEO of Studio 8o8, a renowned creative marketing firm in the dental industry. With over 20 years of experience in speaking and consulting, Joshua Scott has honed his expertise in crafting confident marketing strategies. Over the last 15 years, he has been a prominent figure in the dental field, assisting businesses and organizations across the country. Studio 8o8, pronounced "8e8," stands as a beacon of creative marketing brilliance. Joshua's firm specializes in brand creation and digital marketing solutions, offering an array of services including branding, logos, website design, SEO, photography, videography, digital ads, and social media management. Dive into a riveting discussion as Joshua and Mark reflect on their experiences at the Dental Success Summit 2023 in San Antonio, Texas. Discover the key takeaways and insights they gathered from this prestigious event. Joshua shares what sets Studio 8o8 apart from other marketing agencies. Explore their innovative approaches to branding, website design, and digital marketing solutions. Discover how they redefine dental marketing strategies to drive success. Beyond the business realm, the conversation delves into life's other dimensions. Joshua and Mark discuss the importance of personal health and fitness, sharing their perspectives on balancing a demanding career with a healthy lifestyle.Joshua unveils his vision for Studio 8o8 - to be the "last agency you'll ever need." His commitment to creating transformative and enduring marketing solutions resonates as he strives to revolutionize the dental marketing landscape. Tune in to this engaging episode to gain valuable insights into dental marketing, business philosophy, and personal growth from the dynamic duo of Joshua Scott and Dr. Mark Costes. To learn more about Studio 8o8 and their revolutionary approach, make sure to explore their website at and check out the insightful 8E8 Dental Marketing Show on YouTube. EPISODE RESOURCES __ __

Aug 18
1776: Technology Meets Patient Financing

On today's episode, join us for a conversation that delves into the world of patient care and treatment financing as Dr. Mark Costes sits down with Marla Merritt, the VP of Strategic Partnerships for OrthoFi/AcceptCare. Marla brings a wealth of experience to the table, having been a key player in the dental industry. Discover Marla Merritt's impressive journey and current role as the VP of Strategic Partnerships for OrthoFi, where she orchestrates strategic affiliations to fuel company growth. Her expertise and insights have led her to become an integral part of OrthoFi's Executive Leadership Team since 2020. Marla sheds light on AcceptCare, a revolutionary patient-centric approach to treatment financing. Learn about Patient Choice, where treatment plans and payment options are presented together, empowering patients to make informed decisions. Uncover the innovation of Multi-lender, One Device - an industry first that offers loan options for patients with varying credit scores, all on a single platform. Explore the power of Actionable Reminders, a tool designed to enable patients to review, apply, and approve treatment loans remotely. Marla's insights reveal that 32% of patients approve treatment up to 30 days after their office visit through this method. Additionally, dive into the realm of Robust Reporting, as AcceptCare seamlessly integrates with Practice Management Systems to provide comprehensive insights into diagnosed treatment stages. The automation of payment posting ensures accurate case acceptance metrics, a crucial aspect of tracking treatment acceptance rates. To revolutionize your patient care and enhance your practice's treatment financing strategies, explore AcceptCare today. EPISODE RESOURCES __ __

Aug 17