The GaryVee Audio Experience
About
Available on
Community
3444 episodes
In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference. You’ll learn: __ __
In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise. You’ll learn about: __ __
In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like. You'll learn: Why I view every event, including the Super Bowl, as a "production day" for content How to get more value out of experiential marketing by creating thoughtful content with influencers My philosophy on why most brands should prioritize trial and sampling at the Super Bowl Why the shift to an "interest graph" on social media is forcing marketers to double down on creative relevance The immense economic impact of "family moments" and team building for employee retention My prediction that a future Super Bowl ad will be an exact replica of a high-performing organic social media post
In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates. YOU'LL LEARN ABOUT: __ __
In this episode, I reveal WHY the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility. YOU’LL LEARN ABOUT: __ __
In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment, why brands are pulling back, and how I fully expect my great-grandkids to make bank on my Name, Image, and Likeness (NIL) in the future. You’ll learn about: __ __
In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform. You’ll learn about: __ __
In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact. Most importantly, I give my advice on how to cut through the noise with content, how to handle the inevitable burnout, and the mental frameworks I use to conquer fear and anxiety in seconds. You’ll learn about: __ __
In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepreneurship. Rich the Kid gives us an exclusive look into his massive album that has taken two years to create. He also reveals his new clothing and skateboard brand, "Snake Pit," and his focus on signing the next generation of Atlanta artists. We dive deep into the mindset required to win today, from discipline and eliminating blame to finding opportunity in confusion. YOU’LL LEARN: __ __
In this episode of , I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Affiliate, sharing how one creator made "five figures" following my advice. I also discuss how to deploy HUMILITY AND PATIENCE over AUDACITY to overcome content creation flaws like blaming the algorithm. I reveal my non-negotiable habit and the mindset of "maybe with a tilt to yes" that guides my biggest decisions. YOU’LL LEARN ABOUT: __ __
In this episode of , I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and structure in a growing business, and why I'm moving away from valuing employees solely on loyalty to measuring them on accountability and results. I also dive deep into the collectible market, why most brands fail, and the huge opportunity in platforms like TikTok Live Shopping, Substack, and Snapchat Spotlight. YOU’LL LEARN ABOUT: __ __
In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on business, content, and life. I also discuss massive opportunities in live shopping and the incredible potential of AI and "vibe coding". You'll learn about: __ __
In this episode, I talk about the biggest opportunity you have in 2026: . Learn how to get started selling on platforms like TikTok Shop, Whatnot, and more. I also discuss why I am doubling down on written content and how focusing on execution, not semantics, is critical for success. You’ll learn about: __ __
In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of RELEVANCE WARFARE and introduce the single most important metric for every retailer: VIEWS ACHIEVED. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring. You’ll learn about: __ __
In this episode of TEA WITH GARYVEE, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss the power of word-of-mouth marketing, the importance of execution over words in your career, and why you must stop generalizing people based on their generation. You’ll learn about: __ __
In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also discuss the uncomfortably important role of parenting and why you are ultimately responsible for your social media algorithm. You’ll learn about: __ __
In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy. You’ll learn about: __ __
In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now. You’ll learn about: __ __
In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand. You’ll learn: __ __
In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers. YOU’LL LEARN ABOUT: __ __
In this episode of the GaryVee Audio Experience, I go live on TikTok to talk about why live shopping is the biggest opportunity of 2026, how adopting a maybe mindset can lead to the results you’re looking for, and how there’s no originality in the world. I also discuss how feeling paralyzed by overanalysis is directly related to your insecurity and most importantly why it’s important to stop blaming your parents, the government, and the rest of the world once you turn 25. You’ll learn: __ __
In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your 20 hours of homework on how to get started selling on platforms like TikTok Live, Whatnot, and more. I also discuss how to be more efficient by saying no and why there’s no such thing as work-life balance. You’ll learn about: __ __
In this episode of the GaryVee Audio Experience, I sit down with Dr. Amanda on her podcast Midlife Muse to talk about how to build momentum in business and life through gratitude and self awareness, why the fear of “being seen” is holding you back, and the impact of 6th place trophies. Dr. Amanda and I also discuss why losing is good, the impact my mother has had on me and why hanging out with 70-80 year olds will change your life for the better. You’ll hear about: __ __
In this episode of the GaryVee Audio Experience, I talk about the definition of success, the importance of building relationships, and why I never burn out. In this meeting with my employees I give them the best advice I can think of when it comes to life outside of work, why immersing yourself in what you’re curious about is the best way to learn, and why I think it’s important to support the “next” generation. You’ll learn: __ __
In this episode of the GaryVee Audio Experience, I talk about the current era of measuring the success of your creative with math and the difference between brand and sales. We get into how social content is feeding LLMs, how the content finds its audience, and how to test organic social content before spending paid media dollars. I also break down which social media platforms you should be posting on like: Facebook, Snapchat Spotlight, and LinkedIn.
In today's episode, I tell the story of how I built Wine Library and how I developed my sales skills from a young age. We talk about why most people lose in business, why electricians are about to make a lot of money, and why leaning into who you truly are is non-negotiable. I break down self-doubt, accountability, being comfortable with being uncomfortable, and why everyone should spend time learning how to prompt engineer with AI. We also touch on parenting, self-belief, and why taking full responsibility for your life is the fastest path forward.
In this episode of Tea with GaryVee, I talk about what to do when you’re worried about money, starting to burn out, and losing motivation. We get into why instant gratification is quietly ruining people’s lives, why jobs aren’t bad but complaining without action is, and how much control you actually have. I also break down how AI can be used to learn AI, how to market a local business, what to do when you’re losing followers, and share some hiring advice. If you’re feeling overwhelmed or uncertain about work and the future, this episode is about regaining perspective and momentum.
In this episode, I break down why television marketing is overpriced in 2026 and why brands that are overcommitted to TV are losing market share. We talk about collectibles as a marketing strategy, why most businesses are underinvesting in social media, and the massive advantage of social media ads over traditional TV. I also dive into the opportunity in live streaming, the rise of the interest media era, which platforms have underpriced attention right now, and why hiring is guessing while firing is knowing. If you care about attention, growth, and allocating your marketing dollars the right way, this episode is a must.
Today's episode is a keynote I did in Portugal. I break down why creativity is the most important part of marketing — and why all the attention now lives on just a handful of social platforms. We talk about how social media and algorithms have changed over the last five years, how to get better results from paid ads today, and why volume beats perfection moving forward. I also explain why podcasts and streaming are massive opportunities for small businesses, and why marketing is always a mix of math and art. If you want to win in 2026, this is the mindset and strategy you need.
In this special New Year’s episode, I sit down with Jim Rugg and DJ to break down exactly where the VeeFriends comics universe is headed in 2026. I talk about my history as a storyteller — from the games I made up as a kid to how that foundation turned into VeeFriends. We get into a real conversation about the “starving artist” myth and why it’s broken. Commercial success doesn’t ruin creativity — it protects it. I share why the comic industry needs to stop gatekeeping, start onboarding new fans, and think bigger about long-term relevance. Hope you enjoy!
