B2B Growth
About
Available on
Community
1822 episodes
In this episode Benji https://www.linkedin.com/in/benji-block/ talks to Sam Senior, https://www.linkedin.com/in/samuelsenior/ the Co-Founder & CEO at TestBox https://www.testbox.com/. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? Discussed in this episode:__ __
Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lassard of Sales Feed break down the evolution of content marketing and the power of building a Media Brand. In this episode we explore: __ __
On this Echo Chamber episode Benji https://www.linkedin.com/in/benji-block/ and Dan https://www.linkedin.com/in/digitalmarketingdan/ discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?
In this episode Benji https://www.linkedin.com/in/benji-block/ talks to Courtland Goldengate https://www.linkedin.com/in/courtlandsmith/, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake https://www.snowflake.com/en/. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions? Discussed in this episode: __ __
On this Echo Chamber episode James https://www.linkedin.com/in/jamescarbary/ and Benji https://www.linkedin.com/in/benji-block/ contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point. Discussed in this episode:__ __
In this episode, Benji https://www.linkedin.com/in/benji-block/ talks to Amisha Gandhi https://www.linkedin.com/in/amishagandhi/, the SVP of Marketing at Tipalti https://tipalti.com/. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it? Discussed in this episode: __ __ __ __ __ __
On this Echo Chamber episode James https://www.linkedin.com/in/jamescarbary/, Dan https://www.linkedin.com/in/digitalmarketingdan/, and Benji https://www.linkedin.com/in/benji-block/ discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal. Discussed in this episode:__ __
In this episode Benji https://www.linkedin.com/in/benji-block/ talks to Bill Kramer, VP of Marketing at PayZen https://payzen.com/. Discussed in this episode:__ __
On this Echo Chamber episode James https://www.linkedin.com/in/jamescarbary/, Dan https://www.linkedin.com/in/digitalmarketingdan/, and Benji https://www.linkedin.com/in/benji-block/ discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “Get Rich in the A.I Revolution https://www.youtube.com/watch?v=KYqEK_T_5M4” and Sounds Profitable's article: “Three Reasons Podcast Creatives Should Embrace, Not Fear, AI https://soundsprofitable.com/update/embrace-ai-in-podcasting?utm_source=adtech.podnews.net&utm_medium=email&utm_campaign=adtech.podnews.net:2022-12-20”. Discussed in this episode:__ __
In this episode, Benji https://www.linkedin.com/in/benji-block/ talks to Breene Murphy https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at Carbon Collective https://www.carboncollective.co/. Discussed in this episode: __ __
In this best of 2022 episode, Benji https://www.linkedin.com/in/benji-block/ talks to Joei Chan https://www.linkedin.com/in/joeichan/, Director of Brand & Content at 360Learning https://360learning.com/. As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.
In this episode James https://www.linkedin.com/in/jamescarbary/, Dan https://www.linkedin.com/in/digitalmarketingdan/, and Benji https://www.linkedin.com/in/benji-block/ discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who will win and truly build affinity with their audience in 2023?
Today James https://www.linkedin.com/in/jamescarbary/ and Dan https://www.linkedin.com/in/digitalmarketingdan/ throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.
In this Best of 2022 episode, Benji https://www.linkedin.com/in/benji-block/ interviews Mario Paganini https://www.linkedin.com/in/mario-paganini/, Head of Marketing at STORD https://www.stord.com/. When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website. See the STORD website, click here https://www.stord.com/.
For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this episode: __ __
Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?
In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts
In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead. If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.
Welcome to The Echo Chamber where James https://www.linkedin.com/in/jamescarbary/ and Benji https://www.linkedin.com/in/benji-block/ throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit from their ties to the video software company. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
In this Best of 2022 episode, Benji https://www.linkedin.com/in/benji-block/ talks to Mada Seghete https://www.linkedin.com/in/madalina/, Co-founder and VP of Marketing at Branch https://www.linkedin.com/company/branch-metrics/. Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3? __ __
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James https://www.linkedin.com/in/jamescarbary/ and Dan https://www.linkedin.com/in/digitalmarketingdan/ discuss the common objection to building a media brand for your business... IT'S TOO EXPENSIVE! Is it? Let's explore. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
Welcome to The Echo Chamber where James https://www.linkedin.com/in/jamescarbary/ and Benji https://www.linkedin.com/in/benji-block/ throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discussing Walmarts recent announcement of their Creator Studio and the implications it has for the future of the creative economy and affiliate programs. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
In this episode, Benji https://www.linkedin.com/in/benji-block/ talks to Jeff Biesman https://www.linkedin.com/in/jbiesman/, the CMO at National Debt Relief https://www.nationaldebtrelief.com/ and Reach Financial https://www.reach.com/. Discussed in this episode: __ __ Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James https://www.linkedin.com/in/jamescarbary/ and Dan https://www.linkedin.com/in/digitalmarketingdan/ discuss the viability of SaaS companies starting seperate media brands as a marketing play. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
Welcome to The Echo Chamber where James, https://www.linkedin.com/in/jamescarbary/ Dan, https://www.linkedin.com/in/digitalmarketingdan/ and Benji https://www.linkedin.com/in/benji-block/ throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus more on the content and maybe less on the marketing. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
In this episode Benji https://www.linkedin.com/in/benji-block/ talks to Lisa Horner https://www.linkedin.com/in/lisahorner/ Senior Vice President of Marketing at AppFolio https://www.appfolioinc.com/. Discussed in this episode: __ __
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James https://www.linkedin.com/in/jamescarbary/ and Dan https://www.linkedin.com/in/digitalmarketingdan/ discuss the role of an Executive Producer as the next evolution for modern B2B marketing teams. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
Welcome to The Echo Chamber where James, https://www.linkedin.com/in/jamescarbary/ Dan, https://www.linkedin.com/in/digitalmarketingdan/ and Benji https://www.linkedin.com/in/benji-block/ throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, https://www.cohostpodcasting.com/ “The State of Branded Podcasts 2022 Report”. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
In this episode, Benji https://www.linkedin.com/in/benji-block/ talks to Darr Gerscovich https://www.linkedin.com/in/darrg/, Vice President of Marketing at Appian Corporation https://appian.com/. Discussed in this episode: - The 4C + D of Marketing Messaging - Differentiating on something sustainable - The importance of a clear ICP when crafting your message Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
James https://www.linkedin.com/in/jamescarbary/ and Benji https://www.linkedin.com/in/benji-block/ provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion is about Benji's journey leading B2B Growth over the past year and all the lessons learned along the way. Sponsors: IF YOU’RE HIRING, YOU NEED INDEED. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit https://www.indeed.com/hire/audio-promotion-highimpact
