GRIN Gets Real
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On today’s episode, host Katya Allison is joined by Rand Fishkin https://www.linkedin.com/in/randfishkin/, Co-Founder and CEO at SparkToro https://www.linkedin.com/company/sparktoro/, to hear how brands can more accurately market to their target demographic. Rand offers several insights into best practices for better, targeted marketing: - Focus on targeting your audience, not just your potential buyers. - People who don’t buy your product can still amplify your brand voice to reach new buyers. - Influence isn’t always about reaching a bigger audience but about reaching the audience. - Don’t try to market to everyone. No product is perfect for everyone. An audience that’s too broad can dilute your marketing impact. - To help find an audience, think of your product in terms of what problem it solves. - Never underestimate the value of data in shaping a targeted marketing campaign. As Rand tells it, differentiating between an audience and buyers is foundational to gaining traction with brand marketing. - Rand Fishkin https://twitter.com/randfish | https://twitter.com/randfish - SparkToro https://sparktoro.com/ | https://sparktoro.com/ - SparkToro https://twitter.com/sparktoro | https://twitter.com/sparktoro - Katya Allison https://www.linkedin.com/in/katyaallison/ | https://www.linkedin.com/in/katyaallison/ - GRIN https://www.linkedin.com/company/grin-inc-/ | https://www.linkedin.com/company/grin-inc-/ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #Content #PR #Affiliatemarketing #Influencermarketing #Creatormanagement
On today’s episode, host Katya Allison is joined by Kim Arnold https://www.linkedin.com/in/karnoldcomms/, author of “Email Attraction” and Chief Executive at Kim Arnold Consulting and Training https://www.linkedin.com/company/kimarnold/. When it comes to sending emails, Kim has some words of wisdom to offer: - Be intentional with how you craft non-marketing emails. - Simpler is often better — emails should be easy to read and understand. - Most emails should be no longer than five or six sentences. - Find a balance between a professional tone and your unique personal voice. - Write like you speak. - Use a ‘read aloud’ function to hear your emails read back to you to help refine your writing. - Remember that all emails, to customers and colleagues, represent your brand. Kim’s approach to email can help marketers be engaging and memorable while still maintaining a sense of authority and professionalism. - Kim Arnold https://twitter.com/kimarnold5 | https://twitter.com/KimArnold5 - Kim Arnold https://www.kimarnold.co.uk/ | https://www.kimarnold.co.uk/ - https://www.kimarnold.co.uk/email-attraction/ | https://www.kimarnold.co.uk/email-attraction/ - Katya Allison https://www.linkedin.com/in/katyaallison/ | https://www.linkedin.com/in/katyaallison/ - GRIN https://www.linkedin.com/company/grin-inc-/ | https://www.linkedin.com/company/grin-inc-/ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #content #PR #Affiliatemarketing #influencermarketing #creatormanagement
On this aftershow episode, host Katya Allison is joined by Rachel Davidson https://www.linkedin.com/in/rachelmdavidson/, Sarah Crow https://www.linkedin.com/in/sarahseas/, Caroline Stern https://www.linkedin.com/in/carolinemstern/, Rebecca Beach https://www.linkedin.com/in/rebecca-beach-16ba858a/ and Kristen Gioscia https://www.linkedin.com/in/kristengioscia/, Influencer Marketing Strategists at GRIN. Looking back at 2022, and ahead to 2023, the GRIN team has several insights into the future of influencer marketing: - The uncertainty of TikTok’s future has put a spotlight on how some brands have invested too heavily in a single platform without diversifying their online presence. - Economic shifts will likely lead to a rise in affiliate marketing campaigns as brands reevaluate their marketing budget. - Historic metrics aren’t as authoritative as they used to be and sentiment analysis is becoming a more useful data set. - Product seeding will find greater future success through authentic reviews, not just exposure from large-scale influencers. These words of marketing wisdom prepare brands and influencers to launch into 2023 with a strategy for success. - GRIN https://twitter.com/GrowWithGrin - Katya Allison https://www.linkedin.com/in/katyaallison/ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #Content #PR #Affiliatemarketing #Influencermarketing #Creatormanagement
On today’s episode, host Katya Allison is joined by Jamie Beckland https://www.linkedin.com/in/beckland/, Co-Founder and President at Contxt https://www.linkedin.com/company/contxt-ltd/, to hear how marketers should approach issues of data privacy and security. With privacy being such an important topic in today’s digital environment, marketers should take note of several important points: __ __ Good marketing depends on good data but harvesting and using that data is a delicate dance of building customer trust. Gather information without souring customer relationships. __ __ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #content #PR #Affiliatemarketing #influencermarketing #creatormanagement
On today’s episode, host Katya Allison is joined by David Allison https://www.linkedin.com/in/davidallisoninc/, Founder of Valuegraphics https://www.linkedin.com/company/valuegraphicsresearchcompany/, to learn about a more effective way to create a targeted marketing strategic plan. The concept of valuegraphics offers marketers some new perspectives on market segmentation: __ __ For David, understanding who a person is starts with understanding their values, and that knowledge helps drive marketing strategy. __ __ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #content #PR #Affiliatemarketing #influencermarketing #creatormanagement
On today’s episode, host Katya Allison is joined by Mark Pollard https://www.linkedin.com/in/markpollardstrategist/, Host and CEO at Sweathead https://www.linkedin.com/company/sweathead/ and Author of “Strategy is Your Words”, for a discussion about creativity in the marketing space. Sometimes, marketers can get bogged down by data and it causes brands to lose the human spark that made them compelling. Mark offers a few words of wisdom to combat this: - Clarify common department language and create definitions that everyone can clearly understand. - Learn to view ideas as combinations of thoughts that are specific and novel. - Rework the way creative briefs are formulated. Simple, creative and interesting briefs produce better content than long, data-centric briefs. - Use data but don’t let your team be chained down by it. Once data starts squelching creativity then it’s no longer helpful. Mark’s approach to marketing hopes to reinvigorate the creativity and empathy that he believes many businesses are lacking. __ __ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #content #PR #Affiliate #marketing #influencermarketing #creatormanagement
On today’s episode, host Katya Allison welcomes Jon Mowat https://www.linkedin.com/in/jonmowat/?originalSubdomain=uk, MD, Marketing Consultant and Author at Hurricane https://www.linkedin.com/company/hurricane-media/. For Jon, leveraging video effectively means keeping a few things in mind: - Tailor different types of video to target different parts of the marketing funnel. - Use video to create an emotional response that can then drive customer action. - Use other marketing channels to provide product information and features. Video is meant to provoke emotional decision-making. - Embedded YouTube links drive traffic away from your site, so host native videos using another platform. - Fill marketing videos with genuinely useful and compelling information to keep the audience engaged. - Research and planning have to precede video production to effectively target a specific market segment. As Jon sees it, video is one of the most valuable assets marketers have. Using it well can be transformational for a brand’s approach to storytelling. Use the code VIDEOMK20 for 20% off Jon’s book, “Video Marketing https://www.koganpage.com/product/video-marketing-9781398601147.” __ __ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #content #PR #Affiliatemarketing #influencermarketing #creatormanagement
On today’s episode, host Katya Allison is joined by Margherita Maspero https://www.linkedin.com/in/margherita-maspero/, Head of Brand and Communications at Know Your Customer https://www.linkedin.com/company/know-your-customer/. Margherita is an exceptional B2B marketer, working to provide businesses with the technology needed to meet their industry regulations. For marketers in similar positions, she offers some words of advice: - Finding a voice and marketing niche is just as important for B2B marketing as it is for B2C marketing. - B2B marketing revolves more around logical reasoning than emotional decision-making. - There’s still room for differentiation in B2B marketing, even if there’s a limited number of sales arguments to be made. - Data has to be the primary driver in deciding when to let go of a particular marketing campaign. - Patience is essential. Don’t let a campaign go too early just because it doesn’t see immediate success. Margherita’s advice can help B2B marketers refine marketing efforts to find greater success. Margherita Maspero https://twitter.com/maggiemaspero | Twitter - https://twitter.com/maggiemaspero Know Your Customer https://knowyourcustomer.com/ - https://knowyourcustomer.com/ Know Your Customer https://twitter.com/KYC_ltd | Twitter - https://twitter.com/KYC_ltd Katya Allison https://www.linkedin.com/in/katyaallison/ | LinkedIn - https://www.linkedin.com/in/katyaallison/ GRIN https://www.linkedin.com/company/grin-inc-/ | LinkedIn - https://www.linkedin.com/company/grin-inc-/ #Content #influencermarketing #ecommerce #creatormanagement
On today’s episode, host Katya Allison is joined by two members of Historic Agency https://www.linkedin.com/company/historicagency/: Mark Miller https://www.linkedin.com/in/markmichaelmiller/, Co-Founder and President, and Ted Vaughn https://www.linkedin.com/in/tedvaughn/, Partner - Brand, Culture and Strategy. Mark and Ted literally wrote the book on company culture and, in their conversation, they share a few key insights into building a brand’s cultural identity: - Culture has to have concrete mechanics attached to it; it can’t be abstract. - Brand alignment can be more important than a traditional “healthy” culture. - Don’t sacrifice good culture for the sake of keeping one high-performing employee. - A successful cultural framework can turn your employees into brand ambassadors. - Employees should have the same experience with a brand’s identity and culture as customers. Company culture is intrinsically connected to brand identity and should be a part of all marketing conversations within an organization. - Mark Miller https://www.instagram.com/markdotdo/?hl=en - Instagram - https://www.instagram.com/markdotdo/?hl=en - Ted Vaughn https://www.instagram.com/tedvaughn/?hl=en - Instagram - https://www.instagram.com/tedvaughn/?hl=en - Historic Agency https://historicagency.com/ - https://historicagency.com/ - Historic Agency https://www.instagram.com/historicagency/ - Instagram - https://www.instagram.com/historicagency/ - Culture Built My Brand https://www.culturebuiltmybrand.com/ - https://www.culturebuiltmybrand.com/ - Katya Allison https://www.linkedin.com/in/katyaallison/ - https://www.linkedin.com/in/katyaallison/ - GRIN https://www.linkedin.com/company/grin-inc-/ - LinkedIn - https://www.linkedin.com/company/grin-inc-/ #Content #influencermarketing #ecommerce #creatormanagement If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast.
In today’s conversation, host Katya Allison is joined by Rob Walch https://www.linkedin.com/in/podcast411/, VP of Podcaster Relations at Libsyn https://www.linkedin.com/company/libsyn/, to hear Rob’s strategies for marketers trying to partner with podcast producers. To Rob, it’s important to keep a few things in mind when approaching podcast audiences: - Podcasts are more like magazines than radio shows; they have very niche audiences. - Keyword SEO is limited to podcast titles and has no effect when used in show descriptions. - Advertisers should consider the differences between show sponsorship and one-off advertisements. - Marketing efforts often have a better ROI when directed towards smaller shows with committed niche audiences than shows with mass appeal. - Video often doesn’t indicate a growing podcast audience. - Marketers should take the time to actually listen to the shows they intend to partner with. - Podcasts and brands should have a compatible ethos when undertaking a campaign together. Rob’s advice is crucial for marketers seeking to capitalize on a unique advertising medium. - Libsyn - https://libsyn.com/ - Libsyn https://www.instagram.com/libsyn/?hl=en - Instagram - https://www.instagram.com/libsyn/?hl=en - Katya Allison https://www.linkedin.com/in/katyaallison/ - https://www.linkedin.com/in/katyaallison/ - GRIN https://www.linkedin.com/company/grin-inc-/ - LinkedIn - https://www.linkedin.com/company/grin-inc-/ #Content #influencermarketing #ecommerce #creatormanagement If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast.
On today’s aftershow, host Katya Allison hears from Audrey Van Vark https://www.linkedin.com/in/audrey-van-vark/, Senior Influencer Manager at Mari + Gold https://www.linkedin.com/company/mariandgoldagency/, about how she manages relationships with influencers of varying sizes. In managing influencer relationships, Audrey offers several words of wisdom: - A small community of dedicated micro-influencers is better than a macro-influencer who has a weak brand relationship. - Strong influencer relationships will create a better long-term ROI than paid partnerships. - Organic posts often create more loyal and committed customers than paid campaigns. - Paid content should be the final nail that closes the deal on customers who were attracted through organic content. - No one influencer can be all things to all people. They will each have strengths and weaknesses. - Even the most talented social media manager needs a team behind them to perform effectively. As Audrey explains in this interview, healthy relationships are the bedrock of any successful influencer marketing campaign. Audrey Van Vark https://twitter.com/audrey_vv - https://twitter.com/audrey_vv Mari + Gold https://mariandgold.com/ - https://mariandgold.com/ Mari + Gold https://www.instagram.com/mariandgoldagency/ - https://www.instagram.com/mariandgoldagency/ Katya Allison https://www.linkedin.com/in/katyaallison/ - https://www.linkedin.com/in/katyaallison/ GRIN https://www.linkedin.com/company/grin-inc-/ - LinkedIn - https://www.linkedin.com/company/grin-inc-/ #Content #influencermarketing #ecommerce #creatormanagement If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast.
In today’s conversation, host Katya Allison is joined by Mark Whitman https://www.linkedin.com/in/markwhitman/, Founder and CEO of Contentellect https://www.linkedin.com/company/contentellect-content-marketing/, for a conversation about making effective use of SEO practices. To leverage SEO to its maximum potential, Mark offers a few pieces of advice: - Three SEO principles must be utilized together for best results: keyword clustering, bulk content creation and interlinking. - Keyword clustering involves utilizing an appropriate number of key terms related to your niche in high density. - Bulk content creation means using important keywords on a high volume of blogs, landing pages and product descriptions. - Interlinking is the organization of keywords and links within a website to create a matrix of connectivity that keeps users on that website. - These three principles must be leveraged consistently over a long period of time to generate meaningful results. With these concepts as a foundation, SEO can build a brand’s online presence when carried out in a concerted, intentional manner. Contentellect https://www.contentellect.com/ - https://www.contentellect.com/ Contentellect https://www.facebook.com/contentellect/ - Facebook - https://www.facebook.com/contentellect/ Katya Allison https://www.linkedin.com/in/katyaallison/ - https://www.linkedin.com/in/katyaallison/ GRIN https://www.linkedin.com/company/grin-inc-/ - LinkedIn - https://www.linkedin.com/company/grin-inc-/ #Content #influencermarketing #ecommerce #creatormanagement If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast.
On today’s , host Katya Allison is joined by Jess Doherty, https://www.linkedin.com/in/jess-doherty-mba-88501b90/ Social Media and Influencer Marketing Manager at Osmo Salt Co. https://www.linkedin.com/company/osmo-salt-co/ In their conversation, Jess offers a few words of wisdom for smaller brands seeking to effectively leverage influencer marketing: __ __ Jess’ advice for brands with limited resources can help propel an organization’s marketing efforts into competition with some of the best marketers around. __ __ #Content #influencermarketing #ecommerce #creatormanagement If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast.
In today’s conversation, host Katya Allison is joined by Jason Bergman https://www.linkedin.com/in/jason-bergman/, Co-Founder of MarketPryce https://www.linkedin.com/company/marketpryce/, to discuss the impact of the NIL ruling on brands’ relationships with student athletes. In light of the new rules surrounding student-athlete income, brands need to keep several important factors in mind: - The cost of entry is often very low for the majority of student athletes. - Gen Z students can be a valuable resource in helping a brand appeal to a younger market. - Student athletes can often be more committed to a brand’s message than the average influencer. - The post-NIL world is still evolving and there are still disagreements about standard best practices. - Time management is much more challenging and much more important when working with students. Student athletes are a newly available market for brands to market through, but doing so requires a different approach than with many influencers. Jason Bergman https://twitter.com/bergmantweets?lang=en - Twitter - https://twitter.com/bergmantweets?lang=en Jason Bergman https://www.instagram.com/_j_berg_/?hl=en - Instagram - https://www.instagram.com/_j_berg_/?hl=en MarketPryce https://www.marketpryce.com/ - Website - https://www.marketpryce.com/ MarketPryce https://twitter.com/marketpryce - Twitter - https://twitter.com/marketpryce MarketPryce https://www.instagram.com/marketpryce/?hl=en - Instagram - https://www.instagram.com/marketpryce/?hl=en Katya Allison https://www.linkedin.com/in/katyaallison/ - https://www.linkedin.com/in/katyaallison/ GRIN https://www.linkedin.com/company/grin-inc-/ - LinkedIn - https://www.linkedin.com/company/grin-inc-/ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast. #Content #influencermarketing #ecommerce #creatormanagement
On today’s episode, host Katya Allison is joined by Jordan West https://www.linkedin.com/in/jordan-west-marketer/?originalSubdomain=ca, Agency Owner of Mindful Marketing Co https://www.linkedin.com/company/upgrowth-commerce/., for a conversation about how ambassador communities can act as a valuable marketing tool. In working with brand ambassadors, Jordan recommends keeping a few important concepts in mind: __ __ A strong ambassador program is an underutilized marketing tool that can build customer loyalty and cultivate an organic community. __ __ #Content #influencermarketing #ecommerce #creatormanagement If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast.
In today’s conversation, host Katya Allison https://www.linkedin.com/in/katyaallison/ is joined by Dylan Kelley https://www.linkedin.com/in/dylankelley/, Founder and CEO of Wavebreak https://www.linkedin.com/company/wavebreak/, to discuss the power of combining SMS and email marketing, especially around Black Friday and Cyber Monday. Dylan has helped many organizations grow their revenue based on a few important marketing principles: - The most successful marketing strategy makes use of both SMS and email marketing. - Well-executed creative elements on an email or text can drive revenue without altering the rest of the campaign. - Historical data analysis is an essential marketing tool. - Trial various marketing approaches early in the year to establish a well-tested campaign for the winter holiday season. - Timing and cadence are foundational to using SMS and email effectively. - In most cases, the simplest design and messaging are the most effective. Dylan’s work at Wavebreak is a masterclass in how to effectively leverage every marketing tool available. Dylan Kelley https://twitter.com/dylanmkelley?lang=en - Twitter - https://twitter.com/dylanmkelley?lang=en Wavebreak https://wavebreak.co/ - https://wavebreak.co/ Wavebreak Webinar https://wavebreak.co/bfcm-2022-webinar-replay/ - https://wavebreak.co/bfcm-2022-webinar-replay/ GRIN https://www.linkedin.com/company/grin-inc-/ - LinkedIn - https://www.linkedin.com/company/grin-inc-/ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co https://grin.co/?utm_campaign=podcast&utm_medium=episode-page&utm_source=referral-podcast.
In today’s conversation, host Katya Allison https://www.linkedin.com/in/katyaallison/ is joined by Mitchell Pehlke https://www.linkedin.com/in/mitchell-pehlke-b5a915175/, Social Media Influencer and Student Athlete at The Ohio State University https://www.linkedin.com/school/the-ohio-state-university/, to hear about how the recent NIL ruling affects student athletes like Mitchell. Mitchell had to dramatically limit his approach to content management when he started playing lacrosse at OSU. Rules about how student athletes were able to earn an income handicapped the kind of content he was allowed to create. Now, in a post-NIL world and with his options once again open, Mitchell approaches his content creation according to several important principles: - As a student, time management is an essential discipline. - Know your worth and don’t settle for less than your own value. - Be committed to your values and don’t compromise them for a bigger paycheck. Content creation is an immense amount of work, and Mitchell’s story is an excellent lesson in the value of a work-life balance. Mitchell Pehlke https://www.youtube.com/c/MitchellPehlke - https://www.youtube.com/c/MitchellPehlke Mitchell Pehlke https://www.tiktok.com/@mitchellpehlke - https://www.tiktok.com/@mitchellpehlke Mitchell Pehlke https://www.instagram.com/mitchell_pehlke/?hl=en - https://www.instagram.com/mitchell_pehlke/?hl=en GRIN https://grin.co/ - https://grin.co/ GRIN https://www.linkedin.com/company/grin-inc-/ - https://www.linkedin.com/company/grin-inc-/ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
In today’s conversation, host Katya Allison https://www.linkedin.com/in/katyaallison/ and Steffen Hedebrandt https://www.linkedin.com/in/steffenhedebrandt/?originalSubdomain=dk, Chief Marketing Officer and Co-Founder at Dreamdata https://www.linkedin.com/company/dreamdata-io/, discuss the varying journeys that customers take between their initial contact with a brand and the final sale. Steffen has spent the bulk of his career focused on B2B marketing, where the time between contact and sale, and the number of touchpoints along the way, can be extensive. This gives him a unique perspective on the customer journey, since he’s often intimately involved in guiding that journey in a very hands-on way. For Steffen, there are several important points of consideration he stresses in his marketing efforts: - Information gathering is foundational to building a successful strategy. - Qualitative metrics can be just as informative as hard data. - Attribution models must change to accommodate short or lengthy customer journeys. - Ensure all customer interactions leave a digital footprint. - Marketing and sales teams must learn to work together towards a common goal. - Debrief and reevaluate campaign successes and failures frequently. By analyzing the various pathways customers take to the final sale, marketers can build tailor-made campaigns that ensure consistent, measurable ROI. Steffen Hedebrandt https://www.linkedin.com/in/steffenhedebrandt/?originalSubdomain=dk - https://www.linkedin.com/in/steffenhedebrandt/?originalSubdomain=dk Dreamdata https://dreamdata.io/?utm_source=linkedin&utm_medium=company_page - https://dreamdata.io/?utm_source=linkedin&utm_medium=company_page Katya Allison https://www.linkedin.com/in/katyaallison/ - https://www.linkedin.com/in/katyaallison/ GRIN https://grin.co/ - https://grin.co/ GRIN https://www.linkedin.com/company/grin-inc-/ - https://www.linkedin.com/company/grin-inc-/ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
In today’s Customer Spotlight, host Katya Allison https://www.linkedin.com/in/katyaallison/ hears from FIVE Years Apart https://www.linkedin.com/company/five-years-apart/ sisters Carolina Torrens https://www.linkedin.com/in/carolinatorrens1/, CEO, and Belen Torrens https://www.linkedin.com/in/belen-torrens-097566156/, COO, about their relational approach to connecting brands and influencers. The Torrens sisters know that knowledge is king when building a successful marketing strategy. In the early days of any campaign, they’re avid information gatherers, and FIVE Years Apart uses that information to foster mutually beneficial relationships between brands and influencers. Carolina and Belen build successful brand relationships through a holistic marketing philosophy that includes: __ __ Their metric-driven strategy, taken together with an emphasis on authenticity and collaboration, delivers a meaningful ROI while also cultivating healthy brand partnerships. __ __ If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
Featuring Kaya Yurieff, Reporter at The Information The Information in April 2021 to launch the creator economy newsletter and write features about the fast-growing sector. Previously, she covered technology and social media platforms at CNN. She started her journalism career writing breaking news at TheStreet. She is fluent in Polish and based in New York. Episode quote: “Now, we really think of like independent musicians, as creators, we think of podcasters we think of newsletter writers, independent journalists who are going off on their own and, and writing a newsletter or giving people updates on Instagram.” Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast https://grin.co/podcasts/ where you listen to podcasts.
The importance of DE&I in today's economy is vital. Taylar Barrington-Booker, Founder, and Head of Talent and Partnerships at Agency Cliquish, explored the importance and value of DE&I for creators. During our fireside chat, we focused on the effects of DE&I in the Creator Economy, dove into what it means to creators and brands, how we can make gradual changes that are impactful, and why DE&I is a movement, not a moment. Some of the topics we discussed: > The impact of not addressing DE&I. >> The challenges from a creator's perspective. >>> What a creator and brand can do to improve equality. This episode is the after-show of our fireside chat, where we dig into all the questions we didn't get to during the live portion. You can watch the complete chat here https://utm.io/ueSJ8. And listen to more GRIN Gets Real guests here https://utm.io/ueSJ9.
During the latest Brands Talking Influencers fireside chat, , was sharing influencer marketing insights from Natural Dog Company. During the live portion, we discussed how they leverage their creator community for content to repurpose across multiple marketing channels, building brand awareness and acquiring new customers. We also touched on: __ __ While we had a live Q&A, there were too many questions to go over, so we're bringing those unanswered questions to the GRIN Gets Real podcast. Put your air pods in, turn up the volume and get ready for those unanswered questions with Emma Ecklin from Natural Dog Company.
The Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story. In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand. This customer spotlight features Inkbox. Inkbox has been producing semi-permanent tattoos and accessories since 2015 and is constantly working on new ways to empower the ever-changing story of you. With over 10,000 artist-created designs, our Freehand Tattoo Marker, and Custom Platform, millions of people from 190 countries have gotten inked with our new-fashioned accessories that last 1-2 weeks.
Featuring Will Haire, Co-founder of Bellavix .Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound. Episode Quote: "You know, a lot of it comes down to how much brand equity you have. How big is your audience? And what's your price point? Shoppers are going to be looking at those aspects as they're considering your different products and categories.” Visit the complete episode page https://grin.co/podcast/?utm_campaign=podcast&utm_medium=episode-page&utm_source=frost-li to learn more. Or subscribe to the GRIN Gets Real podcast, where you listen to podcasts.
Featuring Frost Li, Founder of Social Chat She was the GM & Head of Growth at Wish, where, as the company’s first growth hire, she built the team from scratch and helped Wish expand to be the #1 shopping app in 40+ countries with 100M+ monthly active users. She’s served on Y Combinator’s Growth Counsel and as an advisor to Quince, Spring, Lyft, and Pinterest. Episode Quote: "When they have the influencer go live with them as a co-host on the site. All the influencer's followers actually go to the site instead of staying on the influencer's Instagram account or YouTube." Visit the complete episode page https://grin.co/podcast/?utm_campaign=podcast&utm_medium=episode-page&utm_source=frost-li to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Curtsy connects and empowers millions of women across the US to resell and shop apparel (and more) by helping them monetize their closets. Sam Atherley, Head of Influencer Marketing chatted with me during our fireside chat series BRANDS TALKING INFLUENCERS. We dove into how they run a successful influencer program outside of the ecommerce space and how they leverage influencers for acquisition. They’ve seen a positive return on investment with their product gifting program, quality UGC, and increased brand awareness. We also covered: __ __ While we had a live Q&A, there were too many questions to go over, so we're bringing those unanswered questions to the GRIN Gets Real podcast. Put your air pods in, turn up the volume and get ready for those unanswered questions with Sam Atherley from Curtsy.
The Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story. In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand. This customer spotlight features Loop Earplugs. Loop Earplugs has redefined what an earplug should sound, look and feel like. Whether it’s hearing protection or comfort for your ears, Loop enables you to live life at your volume.
In this episode we chat with Alex Heckmann, VP of Partnerships at clean.io http://clean.io. clean.io http://clean.io/ offers a unique solution built to give ecommerce merchants total control of their website user experience AND their revenue. cleanCART https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8bq018W1NSKSm59hl3kW7_k2841CX6NGW35QNyZ1Fpv6MW58H2zJ48bfmYf197v5Y04?te=W3R5hFj4cm2zwW4mKLS-3F9b_ZW41pqt91LwVkJW3_X4wM3F6bN5W43Xxhf41n_FMW4fGC1J3T1McGF3CbHncVD0B1&si=8000000017696412&pi=ac44642e-eaad-4c17-f764-b35c48e2982d prevents coupon extensions like Honey and CapitalOne Shopping from auto-injecting discount codes at checkout and puts a stop to untrustworthy affiliate fees and attribution reporting. If you run influencer or affiliate promotional codes, cleanCART https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8bq018W1NSKSm59hl3kW7_k2841CX6NGW35QNyZ1Fpv6MW58H2zJ48bfmYf197v5Y04?te=W3R5hFj4cm2zwW4mKLS-3F9b_ZW41pqt91LwVkJW3_X4wM3F6bN5W43Xxhf41n_FMW4fGC1J3T1McGF3CbHncVD0B1&si=8000000017696412&pi=ac44642e-eaad-4c17-f764-b35c48e2982d is the best way to ensure you are protected.
Featuring: During our most recent Brands Talking Influencers fireside chat, How to implement the ultimate Influencer Marketing strategy, Matthew Wyman shared influencer marketing insights from Whisker, the world leader in connected pet care and refined pet accessories. By taking a full-funnel marketing approach with their influencer marketing program, they've seen an increase in brand awareness and a YoY positive return on investment from creators. During the live portion, we talked about __ __ While we had a live Q&A, there were too many questions to go over, so we're bringing those unanswered questions to the GRIN Gets Real podcast. Put your air pods in, turn up the volume and get ready for those unanswered questions with Matthew Wyman from Whisker.
Featuring Ella Dillon, Chief Customer Officer of Conversica She possesses deep expertise in Customer Experience design for fast-growing pre-IPO SaaS companies rooted in loyalty-driven retention and expansion. Before joining Conversica, Ella ran Global Customer Support and Global Customer Success at Outreach.io, supporting their growth through $150M in revenue. Episode quote: “People are starting to think about an integrated revenue journey, not siloed. The old marketing was top of funnel get new, get hot leads.” Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast https://grin.co/podcasts/ where you listen to podcasts.
